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Masterclass Retail: An overview of phygitalization

Masterclass Retail: An overview of phygitalization

by Renato Sibillot | Feb 23, 2022 | Beauty, eCommerce, Luxury, Marketing

Masterclass Retail: An overview of phygitalization On February 17, 2022, at EFAP, the masterclass on the phygitalization of retail took place.  It appeared to be very promising subject that takes place in the context of the exit of the sanitary crisis. It raises a...
Creating memorable experiences in beauty with AI

Creating memorable experiences in beauty with AI

by Marie Rommi | Sep 30, 2019 | A.I, eCommerce, UX, Virtual Reality

In recent years, technology has become a real driver for change in the beauty industry. Indeed, the advancements in Artificial Intelligence and Machine Learning have been completely reshaping experiences between companies and consumers. Beauty brands are now...

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