by florence.rouchy | May 3, 2018 | Analytics, Apps, Augmented Reality, Digital Business, FrenchTech, Gaming, Marketing, MBADMB, Mobile, News
As soon as you meet new Chinese Friends, you always find a way to know more about digital Strategy in China and what type of APP do Millennials use in China every day. So I thought it was interesting to know about the Success of BiliBili APP in the Chinese Market...
by florence.rouchy | Apr 5, 2018 | Marketing
READ MORE Bitcoin future Bitcoin the future of money The reality of vrar growth/ Augmented-reality – 4 virtual reality trends to anticipate in 2018 Infographic global creative trends that will shape 2017 Mapping the blockchain project ecosystem 7 trends shaping...
by florence.rouchy | Jan 7, 2018 | Apps, Chinese E-Commerce Plateforms, Marketing, WeChat
Why China Yunnan Region is amazing? Yunnan is heart of the traditions and the Culture in South of China. Dali is the 1st supplier of Tea, Jade, Silver, Silk Broidery and Wood. According to my own experience, Dali people are the Kings of Business and Negotiations, even...
by Xavier Brochart | Dec 31, 2017 | Digital Business, General, Life in China, MBADMB
At the end of September 2016, 15 students from EFAP & ESSCA schools made the move to Shanghai to study digital marketing within the China context (presentation of the Master’s degree in French). This blog was an exercise part of their curriculum, and after a...
by Xavier Brochart | Oct 21, 2016 | Uncategorized
Chers lecteurs, bienvenue sur le blog du MBA Digital Marketing Business de Shanghai ! Pour cette année inaugurale de la formation en Chine, avec les étudiants de l’EFAP (en partenariat avec l’ESSCA et le HUB Institute) nous allons de tenter de couvrir ce...