by Capucine Michaille | Nov 7, 2022 | Réseaux sociaux
Digital marketing and social media have developed strongly in China over the last few years and so companies’ interest in the main Chinese social networks has evolved rapidly. Indeed, the Chinese market is huge and continues to grow, which presents therefore...
by sophie.monteil | Jan 10, 2020 | Marketing
“The 19th century belonged to England, the 20th century belonged to the U.S., and the 21st century belongs to China. Invest accordingly.” With this statement, Warren Buffet emphasized how the United States lost its edge, and how it all benefits China, who has opened...
by Sarah Bonaca | Jan 8, 2019 | Marketing
Brand strategy in China recommendation: Are traditions still playing a huge role in China? What are the DO and DONT’s? Traditions in China Traditions in China still play a huge role in people’s lives. They have been existing for centuries and got passed...
