by Matteo Maestracci | Mar 27, 2024 | China, Sport
Nuances in the Global Chinese and French fitness Introduction In the complex and dynamic world of global e-commerce, Raphael Begaud’s article “Navigating the Cultural Divide: A Comprehensive Analysis of Online Consumer Behavior in the Health and Fitness...
by raphael.begaud@mbadmb.com | Dec 29, 2023 | China, Chinese E-Commerce Plateforms, Health, Marketing, Sport
Navigating the Cultural Divide: A Comprehensive Analysis of Online Consumer Behavior in the Health and Fitness Supplement Industry Between China and France Introduction In the dynamic world of global e-commerce, the health and fitness supplement industry presents an...
by Charlotte Arviset | May 3, 2023 | China, Marketing, Sport
A Closer Look at the Challenges and Opportunities in China’s Sports Marketing Landscape Introduction Indeed, the rapid growth of sports marketing in China has been highlighted in a recent article, which delves into the cultural and historical aspects of the...
by Charlotte Brodsky | Apr 13, 2023 | Virtual Reality
While the number of actual influencers is increasing and driving significant conversions, the number of virtual influencers is also growing. As the metaverse becomes more widely used, more and more firms are include it in their influencer marketing plans. Are people...
by Léa Durand | Jan 9, 2023 | Analytics, China, Culture, Marketing
China’s social credit system is a nationwide program officially launched in 2014 to improve the country’s trust and social stability by incentivizing good behavior and punishing bad behavior. It’s a complex system that uses a variety of methods to...