by Charlotte Arviset | May 3, 2023 | China, Marketing, Sport
A Closer Look at the Challenges and Opportunities in China’s Sports Marketing Landscape Introduction Indeed, the rapid growth of sports marketing in China has been highlighted in a recent article, which delves into the cultural and historical aspects of the...
by Charlotte Brodsky | Apr 13, 2023 | Virtual Reality
While the number of actual influencers is increasing and driving significant conversions, the number of virtual influencers is also growing. As the metaverse becomes more widely used, more and more firms are include it in their influencer marketing plans. Are people...
by Léa Durand | Jan 9, 2023 | Analytics, China, Culture, Marketing
China’s social credit system is a nationwide program officially launched in 2014 to improve the country’s trust and social stability by incentivizing good behavior and punishing bad behavior. It’s a complex system that uses a variety of methods to...
by Flora Ribeiro | Nov 9, 2022 | China, Chinese E-Commerce Plateforms, Events
The 520 & 521 Days are important days in China but what do they represent ? Well, they simply represent love. Indeed, May 20th and 21st, are the occasion for the Chinese to celebrate what they call “the virtual Valentine’s Day” or...
by Léa Martinez | Jun 30, 2022 | A.I, China, Marketing, Réseaux sociaux
Trustworthy opinion leaders, who never get into scandals, never complain, have no limitations and are always up for the job. This is the promesse carried by the new generation of virtual influencers in China. But who are those virtual influencers, loved by...
