by Agathe Sedran | Mar 21, 2019 | Marketing
Almost a year to the day before the release of the live film “Mulan”. Let’s focus on the next big success of Disney with chinese actors! About the movie This live-action adaptation of the cartoon will be produced in China and New Zealand. The film remains...
by Annick-Ange Logmo | Jan 21, 2019 | Business, China, Strategy, Success in China
China’s influence on Hollywood has been significantly increasing over the years, as well on screen as behind the scenes. The country is set to become the largest market for the film industry, but only allows 34 foreign films per year. The challenge with this massive...
by thibault.laville | Dec 3, 2018 | China
Despite being a great world power, Chinese authorities still have a battle to win: their attempts to gain international audience are counterproductive and often perceived as propaganda by the rest of the world. The soft power – in Mandarin Ruǎn shílì (软实力)...
