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A guide to Shanghai’s Fake Market – Orientation and pricing

A guide to Shanghai’s Fake Market – Orientation and pricing

by Marion Pernot | Jan 23, 2019 | Marketing

It’s not a secret, the counterfeit manufactures in China copy a lot of goods, and you can find them in touristic cities such as Shanghai. There are many fake markets in Shanghai, but we’ll focus on the main one : the Shanghai Science & Technology Museum’s fake...
A guide to Shanghai’s Fake Market – Orientation and pricing

Between Tradition and Modernism for Brand Strategy in China

by Sarah Bonaca | Jan 8, 2019 | Marketing

Brand strategy in China recommendation: Are traditions still playing a huge role in China? What are the DO and DONT’s?  Traditions in China Traditions in China still play a huge role in people’s lives. They have been existing for centuries and got passed...

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