by Alexis Le Tanneur | Dec 3, 2022 | digital art, Digital Business, Fashion, Luxury, Marketing, Strategy, UX, Virtual Reality
Gucci, the luxury pioneer in the Metaverse The Italian luxury house has chosen to invest in the new territories of luxury that are the Metaverse and NFTs. Indeed, the Group is undertaking numerous initiatives in Web 3, as illustrated by its collaborations with...
by Agathe Lurquin | Feb 2, 2021 | China, CRM, Culture, Marketing, Shanghai, Success in China
In western countries, customer experience became a main preoccupation to many businesses. It has been the center of extensive research and it is now less and less mystical. But is a good experience in a western country as good of an experience in China? In the United...