by Léa Durand | Mar 30, 2023 | Business, Digital Business, Marketing
Eric Ries, the author of Lean Startup, has just introduced the “sequel” to this popular business model called the Startup Model. This book shifts the focus away from nascent startups vying for prestige within their respective industries. Instead, Eric Ries...
by Charlotte Arviset | Feb 11, 2023 | Marketing, Mobile, Réseaux sociaux
What are the factors that influence customers’ purchasing decisions?Do Digital Marketing influence customers’ purchases? Customer purchase decision Customer purchase decision is important as it is “the thought process that leads a consumer from identifying a need,...
by Charlotte Pellegrin | Feb 1, 2023 | Applications, Mobile
Podcasting has come a long way since its inception in the early 2000s. From humble beginnings as an obscure platform for niche content creators, podcasting has grown into a thriving industry, with millions of listeners tuning in each week to listen to their favorite...
by Arnaud Lafeil | Jan 15, 2023 | A.I, Business, Chatbots, Digital Business, eCommerce, Marketing
Earn your financial freedom by working only 4 hours a week thanks to digital is that possible? This summer I discovered the book The 4-Hour Work Week by Tim Ferris. I didn’t know this author until I read The Almanack of Naval Ravikant by Eric Jorgenson, which is...
by Louise Rochais | Apr 9, 2022 | Digital Business, eCommerce
Depuis l’apparition d’internet dans notre société, des chercheurs et praticiens tentent d’analyser son impact sur le comportement du consommateur. Le consommateur ne fait plus face à un seul canal de distribution en physique, magasin, mais face à une proposition...
