Tag: environment

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Digital Business Fashion Marketing

Levi’s améliore la qualité de l’air parisien pour sa nouvelle campagne

Levi's Eglise de la Trinité affiche dépolluante

Levi’s améliore la qualité de l’air parisien pour sa nouvelle campagne

Cela fait maintenant plusieurs années que Levi’s s’engage pour une production et une consommation plus responsable. En effet, depuis quelques saisons le leader mondial du denim met en avant ses démarches pour réduire l’impact de ses productions sur la nature. De plus, la marque est connue pour encourager ses clients à l’upcycling. Grâce à ses campagnes telle que #BuyBetterWearLonger, Levi’s incite sa communauté à acheter des vêtements de meilleure qualité pour pouvoir être durable et les porter plus longtemps. Sur leur site internet, on retrouve la phrase suivante : « Porter ce que vous possédez déjà est la chose la plus durable que vous puissiez faire, mais lorsque vous achetez, achetez mieux. »

Par ailleurs, la marque s’est fixée des objectifs très précis pour le respect de l’environnement :

  • S’engager à n’utiliser que du coton issu de sources 100% durables d’ici 2025
  • Travailler avec des matières responsables telle que le lyocell tencel, le chanvre cotonisé, ou encore le polyester recyclé.
  • Réduire de 50% d’ici 2025 leur utilisation d’eau, grâce à leur programme Water<Less mis en place depuis 2011
  • Identifier et éliminer les substances chimiques potentiellement dangereuses de leur chaîne d’approvisionnement

Conscient que l’industrie de la mode est l’une des plus polluantes au monde, Levi’s s’engage au quotidien à la fois pour être une marque durable et écoresponsable, mais aussi pour sensibiliser ses consommateurs à la surconsommation et au respect de la planète.

Récemment, la marque à une fois de plus fait preuve d’innovation en habillant l’Église de la Trinité d’une toile dépolluante de 350m2 du 3 au 30 novembre 2021.

En effet afin d’assainir l’air en ville, Levi’s accompagné par son agence OMD communiquera de manière responsable et durable. Approvisionner par les équipes de JCDecaux, la toile utilise la technologie Anemotech TheBreath qui absorbe les polluants. Selon une estimation d’Anemotech, en un mois la toile permettrait d’absorber les émissions d’environ 2000 véhicules passant devant. Située en plein cœur du 9ème arrondissement et à deux pas de la gare Saint Lazare, l’affiche est à un emplacement stratégique aussi bien en termes de communication que de dépollution car il s’agit d’une des rues les plus passantes de Paris. Par ailleurs, la toile contribue à financer la rénovation de l’église de la Trinité, « renforçant le choix d’un média responsable de bout-en-bout », selon la marque de denim.

https://dmb-shanghai.com/wp-content/uploads/2021/11/Levis-Trinite-nuit-HD-4-Novembre-2021-2048×1366-1-1024×1024.webp

La fameuse toile dépolluante a été inventée et mise au point par Anemotech, une entreprise italienne fondée dans le but de développer des technologies visant à accroître le bien-être des personnes, à améliorer leur qualité de vie et à promouvoir un environnement plus sain.

La technologie brevetée s’appelle TheBreath, c’est un tissu qui absorbe la pollution, est bactéricide, antiodeur et hydro-répulsif. Selon ses inventeurs, ce matériau utilise une série de nanos molécules qui éliminent les polluants nocifs tels que les oxydes d’azote, les oxydes de soufre et les particules dans un rayon de 25 mètres carrés. Fabriqué avec des matériaux innovants, TheBreath agit comme un filtre à air géant au cœur de la ville. La bâche est un tissu à trois couches qui filtre l’air, absorbe les particules nocives émises par les bâtiments et les véhicules et libère de l’air pur. Selon ClearChannel, « Les chiffres montrent que l’installation de TheBreath entraîne une réduction quotidienne moyenne de la pollution atmosphérique dans les villes ». Les inventeurs affirment que 250 mètres carrés de ce matériau sont capables d’éliminer la pollution générée par plus de 750 000 véhicules sans plomb et 300 000 voitures diesel sur une période d’un an. Le matériau peut être utilisé à l’intérieur comme à l’extérieur, notamment pour les postes de travail des bureaux, les salles de classe et les espaces publicitaires publics, et doit être remplacé tous les six mois en moyenne. Cette technologie a déjà été lancée à Milan, à Londres, à Bruxelles et arrive maintenant à Paris, portée par Levi’s.

https://dmb-shanghai.com/wp-content/uploads/2021/11/thebreath_comefunziona-1.jpeghttps://dmb-shanghai.com/wp-content/uploads/2021/11/1180_x_1750_abri_bio_inspire_v7_fr.jpeg

Mais Levi’s et OMD ne s’arrêtent pas là, et collaborent avec JCDecaux afin de proposer aux parisiens 6 abribus proposant un air assaini.

Inspirée de l’abribus Filtreo conçu par JCDecaux, les 6 abribus seront équipés d’une couche de mousse végétale qui capte et absorbe les polluants. Résistante et sans racines, cette mousse se nourrit des particules en suspension dans l’air pour pousser. Cet ensemble est complété par un système de ventilation intégré au caisson de l’abribus, qui aspire l’air à travers la végétation et diffuse l’air purifié vers l’utilisateur sous l’abribus. Avec le système de contrôle intelligent, les ventilateurs sont activés en cas de pic de pollution. Ces ventilateurs basse consommation peuvent fonctionner à l’énergie solaire. Les six abribus seront aussi localisés à des endroits stratégiques en plein cœur de Paris :

  1. Arrêt Georges V (95 avenue des Champs Élysées Paris)
  2. Arrêt Georges V (116 avenue des Champs Élysées Paris)
  3. Arrêt Turbigo Étienne Marcel (19 rue Étienne Marcel Paris)
  4. Trinité facing (75 rue Saint Lazare Paris)
  5. Arrêt Turbigo Étienne Marcel (64/66 Blvd Sébastopol Paris
  6. Gare Saint Lazare (14 Place Gabriel Peri Paris)

Grâce à cette campagne, Levi’s fait apparaître en France des nouveaux moyens de communication écoresponsable, montrant par conséquent l’exemple aux autres marques. Bien que ces systèmes ne prétendent pas en finir avec la pollution, ils agissent en soutien au problème environnemental. Levi’s offre ainsi aux parisiens un environnement plus pur.

https://dmb-shanghai.com/wp-content/uploads/2021/11/Information-Source-Conservation-International-www.conservation.org_.png

Références

Anonyme (2021, 8 novembre). Levi’s et l’agence OMD installent des affichages dépolluants à Paris.  https://www.e-marketing.fr/

Anonyme (2019, 6 septembre). Urban Media lance theBreath® – les bâches publicitaires qui absorbent la pollution et purifient l’air. Clear Channel. https://www.clearchannel.be/

Tan, E. (2017, 29 mars). Urban Vision launches air-cleaning billboards in London. Campaign Live. https://www.campaignlive.co.uk/

https://en.thebreath.it/

https://www.levi.com/FR/fr_FR/features/sustainability

Categories
A.I General Newtech

Smart Cities: How tech can benefit to the environment?

Smart Cities : How tech can benefit to the environment?

Cities host more than half of the world’s population and emit more than 70% of greenhouse gases. By 2050, estimations say that two out of three people will live in cities. It let us believe that cities will continue to grow. To deal with the environmental issues, cities of tomorrow will have to be more sustainable, clean, safe, and smart. Fully interconnected cities called “smart cities” can provide a wide variety of solutions to contemporary issues such as climate change, traffic and pollution.

 

What is a smart city?

A smart city is a city that uses information and communication technologies (ICT) to improve the quality of urban services. It aims to facilitate the organization of the city. Technology can also improve its functioning, and create new uses for citizens, companies, and public services. A smart city includes data collected from citizens. These datas are processed and analyzed to monitor and manage things such as traffic and transportation systems, power plants, water supply systems or even waste management.

A Smart City uses technology to optimize the efficiency of urban operations and services and connect to citizens. One of the challenges of smart cities is to take advantage of new digital technologies to improve daily life. In this context, sustainable development and nature play a very important role in the quality of life in the city.

 

How can smart cities can help us deal with environmental issues?

Working to improve the quality of life of citizens while protecting the environment is a challenge. Ecology is becoming a real concern, and many cities are moving towards an urban development model where the “smart” meets the sustainable. Cities of tomorrow will combine digital and technology to provide better environmental aspect of life.

 

Technology can help reduce trafic jam

 

Smart to reduce air pollution

Intelligent traffic signal system can help reduce car pollution in the city. It flexibly adjusts to traffic flow in order to prevent from traffic jams on overloaded portions of the road.  Sensors placed on the road surface can also update the lights in real time by transferring traffic data to a centralized management platform.

Another common problem for drivers in the city is parking during peak hours. Searching for a free space is not only annoying, it also causes traffic jams and actively contributes to air pollution. Intelligent parking staking systems can offer a solution to this problem. With sensors installed in the ground vehicles leaving their parking spaces are automaticaly identified. Then and then users are informed of available spaces. Public transit systems can also benefit from this type of data exchange. Connected sensors are able to identify trends in ridership and peak periods, so they can adjust vehicle capacity and frequency accordingly.

 

Smart to manage energy consumption

Smart street lightings are an integral part of the city of tomorrow as well.  These devices can store energy and use it wisely by adjusting the level of brightness based on the number of people and vehicles passing through an area. During the rush hour, for example, light can be increased as people approach crosswalks or bus stops. A signal also can be sent immediately to city services when lights need to be replaced, so that a maintenance technician can be dispatched.

 

Smart to a better waste treatment

Finnaly, another example of what technology can manage in a city is the treatment of municipal waste. In lots of cities, organizing garbage collection is becoming a huge problem. Today, most urban waste collection companies still remove waste according to inflexible, long-term schedules and routes. However, by integrating IoT apps and sensors with the containers, optimized routes can be defined on a daily basis.

 

Liuzhou Forest City : This future is already a reality in China

 

Liuzhou Forest city in China

 

If the reality of a Smart City seems to belong to the future, it already exists in some some parts of the world. In China for instance, one of the most polluted countries in the world, a forest city has been built.

This green city called Liuzhou is located in the province of Guangxi, in southwest China. It was designed by the Italian architect Stefano Boeri.

This city will be able to host 30 000 people. Homes, commercial spaces, schools and hospitals’ facades will be covered with vegetation, so that the city will have more than 1 million plants of a hundred different species and 40 000 trees. The objective is to absorb 10,000 tons of CO2 and 57 tons of pollutants per year and produce 900 tons of oxygen each year. Such a concentration of plants in a single place will also decrease the average air temperature of the city.

In addition to being good for the environment, this concept results in a living environment that is also good for people’s health. Trees, green walls, green roof and plants everywhere create a healthy environment with clean fresh air for the citizens.

 

With such revolutionary concepts being widely adopted, new cities will no longer be a disturbance to regional ecosystems but will integrate with them naturally instead.

 

References :

Categories
Business eCommerce Marketing

Infographic: The environmental impact of e-commerce deliveries

Article e-commerce carbon footprint

In 2020, e-commerce market has known a significant growth. The pandemic and the closure of physical stores are one of the reasons that have push people to turn to online shopping.

While in 2019, e-commerce reprsented only 9.8% of global commerce it has reach 13.4% in 2020.

However, online shopping often comes with overconsumption. Did you actually know that 41% of online customers buy the same product in different sizes to try them at home and then, return those which size wrong ?

Deliveries and returns have an impact on our planet.  Let’s see some figures about it and have some tips on how to be a conscious online shopper :

Infographic - environmental impact of e-commerce deliveries

Categories
Business Digital Business General Human MBADMB Tips

The impact of digital pollution : Digital Ecology

The Digital Ecology a new battle, for a better world. The Impact of digital pollution.
The Digital Ecology a new battle, for a better world.

 

Ecology is also about digital

Waste sorting is good, but e-mail sorting is even better. Digital ecology exists. However, according to Occurence a research and consulting firm, only 27% of French people know this practice. A very low percentage, while the impact of digital pollution is massive and constantly increasing.

What is Digital Pollution ?

Digital pollution is therefore the pollution generated by the functioning of the internet. It’s responsible for a growing part of the CO2 emission in the world. Yes, it is not only cars that pollute.The global CO2 emission in the world generated by the web was 4% in 2019, a number which continues to rise.

So it is important to do something for our planet. Digital ecology is therefore the study of the impact of digital technology on the environment, in order to avoid its harmful effects. Be careful not to confuse it with numerical ecology, which is something quite different. This concerns the materials used in electronic devices. Hence the rise of reconditioned devices, which are more environmentally friendly.

Did you know that?

If the web were a country, it would be the 6th biggest energy consumer in the world behind China, the USA, Russia, India and Japan. Shocking isn’t it? This is why it is important to raise awareness of digital pollution. Recycling and electric cars are not the only solutions to reduce this pollution.

 

How can you reduce your carbon footprint?

Knowing that writing an email or doing a Google search pollute. How can we do otherwise? Here are some good habits to adopt in order to reduce the impact of digital pollution. Thanks to the advice of specialist Inès Leonarduzzi, CEO of Digital for the Planet.

Ines Leonarduzzi, CEO of Digital for the Planet.

1. Clean your mailbox

“We behave with digital as we did with plastic twenty years ago, without asking questions” – Ines Leonarduzzi

Just like ecology, we sort it out. However, it’s not the glass or plastic bottles but our emails. Because deleting 30 emails means saving 24 hours of light bulb consumption, which is quite a lot, isn’t it? This is a good practice to take quickly to avoid deleting all at once. Removing 3,000 emails is not pleasant at all.  You should also take advantage of the opportunity to unsubscribe from newsletters that have become unwanted. In order to avoid storing unnecessary emails that are of more interest to you. Sending attachments also pollutes heavily. It is therefore advisable to send large files via an FTP server (File Transfer Protocol) such as Dropbox, Ondrive, FileZilla.

2. Close unused tabs

When searching, we sometimes open many tabs. Then we move on to something else and we forget to close them. However, an open tab is constantly being updated and keeps the data centres running. So after having finished with the open tab, you need to close it!

3. Using an ethical search engine

In order to surf on the web while reducing its carbon impact, there are ethical search engines such as Ecosia, Ecogine, Qwant or Lilo. For example, by installing Ecosia, for each search made the user participates in the planting of trees. Actually they use the ad revenue from users searches to plant trees where they are needed the most. It is therefore the perfect compromise to protect his data while financing solidarity and ecological causes.

4. Type the URL in the search bar

The carbon footprint of a research is significant. Indeed, when a user does a search, the process is long. First of all, he will use a search engine, the data center first transmits the home page. Then, the user will enter a keyword query, the data center sends the results found. And finally, the user clicks on what he is interested in, the data center of the host of the selected site transmits the web page. It is therefore necessary to give priority to the search by directly typing the URL of the site in the search bar. This considerably reduces the length of the data center’s journey.

5. Favour responsible smartphones

To help reduce the impact of digital pollution, companies can be more responsible. Indeed, there are now professional telephones that consume less energy and have smaller screens. Thus, companies can equip their employees etc. with more ethical technology. On the mobile market we find Fairphone smartphones which have a double Sim to have only one phone, professional and personal and easily repairable.

6. Unplug your phone as soon as it is charged

After the mobile phone has finished charging, it is important to unplug the electronic device as it continues to consume. It’s a simple and ecological gesture that we should all take.This is a simple and ecological gesture that we all need to do. And don’t forget to also unplug the plug, which will also continue to consume.

7. Deactivate unnecessary notifications

This solution allows you to take a break from your phone and screens. Indeed, many applications solicit users by sending push notifications. Deactivating or configuring them therefore avoids being on the phone too much and generating undesirable requests.

8. Prioritise communication platforms

In order to avoid communication via e-mail in a company with several employees in copies. It is preferable to favour the use of collaborative platforms such as Whatsapp, Workplace, Messenger. Or, in a more professional context, the use of Microsoft Teams for example. This allows for easier collaboration within a team or in a wider ecosystem. With the lockdown, their importance is becoming more and more noticeable. Especially on the way of working when the employee is teleworking for example.

9. Delete unused applications

Even if the application is no longer being used, it is still fully installed and continues to use the phone’s resources. For example, with automatic updates.The user must therefore delete the applications he no longer uses to avoid consuming energy for no reason.

 

Every little action counts, so don’t forget this few tips to reduce the impact of digital pollution on our planet. We still need it.

If you want to know more about digital pollution and Ines Leonarduzzi, you can read this interview that I recommend. And if you haven’t read the latest article it’s here.

Categories
China Chinese EU-CHINA Life in China News politic

How china has decided to start its green transition?

Forest around the great wall of China - China starts its green transition

In order to limit global warming to 1.5°c by the end of the century lots of countries have pledged to a carbon neutral plan. After Europe announcing its objective to reach carbon neutrality by 2050, it is China’s turn to announce its objective to reach carbon neutrality by 2060. How will China be able to achieve its green transition ? 

 

China wants to be carbon neutral by 2060

Pollution in ShanghaiOn September 22, Chinese president Xi Jinping announced China’s plan for carbon neutrality by 2060. This means that by this time, China’s carbon emission would be zero. This is a huge challenge for this country which is currently the world biggest polluting country. Therefore, reaching carbon neutrality within 40 years will ask China to make big efforts.

China preoccupation about environmental concerns is a quite recent phenomenon. As a developing country, China has for a long time said that they should not share the burden of the global warming. The current level of carbon emissions in the country is the result of its decades of very fast industrialization.

 

 

It is time to go green for China, one of the biggest polluting country in the world

To understand what China’s impact on the global warming is, here are three figures about the pollution in the country.

 

What is China’s Roadmap for achieving its green transition ?

In order to reach carbon neutrality, China has revealed a roadmap of the objectives they have to achieve before 2060.

Traffic and pollution in ChinaThe first step of the roadmap started this year, in 2020. China has planned to raise the share of green energy to at least 15%. This is an objective that they achieved successfully.

Then, the next step will be in ten years. Xi Jinping told that China aims to reach its peak of carbon emission in 2030.  In comparison, Europe hopes to reach this peak five year before China in 2025.

Finally, the last step will be in 2050. Before reaching carbon neutrality in 2060, the strategy for 2050 is to make the green energy count for more than half of the total energy consumption.

However, if China has announced its objective for the next 40 years, the details of the concrete actions that they will implement to achieve these objectives have not been revealed yet. We will have to wait a little longer to know what China really plans to do in order to reach carbon neutrality.

 

Renewable energies the future of a green China ?

Reach carbon neutrality by 2060 is a very ambitious goal for the country. To do so, China will have to make huge changes in its economy.

Carbon emissions are still increasing over the year. In order to reach its objective, China will have to reverse the tendence. This means increasing its production of renewable energy and reducing coal energy production. Currently, coal is the main source of energy in China with 58% of the electricity coming  from coal plants. The main challenge for China will be to change its energy production to more renewable energies.

Investment in renewable energy by country

Daxue consulting. Renewable energy in China: Finding the path to carbon neutrality by 2060 on December 2020.

China has already started its green transition by a mass investment in renewable energy. Indeed, in 2019, the country was the biggest investor in renewable energy in the world with an 87 billion US dollars investment to develop wind and solar energy in the country.

 

In conclusion, it is great to see China getting involved in the fight against global warming. Now, we will have to wait and see if the country really pursue its commitment and respects its deadlines.

 

References :

Daxue Consulting. Renewable energy in China: Finding the path to carbon neutrality by 2060. December 2020.

China Dialogue. Researchers unveil roadmap for a carbon neutral China by 2060. October 2020. 

Statista. Les plus gros émetteurs de CO2 au monde. November 2020. 

Bloomberg. Why China Could Lose Its War on Pollution. October 2020. 

The New York Times. China’s Pledge to Be Carbon Neutral by 2060: What It Means. September 2020.

The lancet. The effect of air pollution on deaths, disease burden, and life expectancy across China and its provinces, 1990–2017: an analysis for the Global Burden of Disease Study 2017. August 2020. 

Investopedia. The 5 Countries That Produce the Most Carbon Dioxide (CO2). October 2020.