by Tom Cannet | Oct 22, 2021 | Art, digital art, Fashion, Interview, Marketing
Meet Sarah Alahy, former student of MBADMB shanghai, who has a strong appetite for creation and who shares with us her keys to understanding the artistic universe in a business context. Hello Sarah, can you introduce yourself in a few words? My name is Sarah,...
by Tom Cannet | Apr 23, 2021 | Apps, China, Chinese E-Commerce Plateforms, Life in China, Mobile, platforms, WeChat
Although WeChat is tremendously used in China, it is not very well known in Europe. This is the reason why I decided to talk to you about it. You may have already heard about it but do you know exactly what Wechat is? Launched in 2011 by Tencent Holdings, the...
by anaelle.soret | Feb 18, 2020 | Digital Business, EU-CHINA, Events, FrenchTech, Junior Consultant Project, Life in China, Marketing, MBADMB, Strategy, Success in China
Junior Consultant Project – La French Tech Shanghai Since October, with the MBA Digital Marketing & Business Shanghai, we have had the mission to work for companies in China and France to support them in their communication strategy as Junior Consultant....
by anne.chabailledauvigny | Dec 29, 2019 | China, entertainment, EU-CHINA, Marketing
Disney Shanghai Resort ou le parc de la démesure Petit dernier de la famille Disney, Disney Shanghai Resort a ouvert ses portes le 16 juin 2016 en Chine. En presque 15 ans, aucun parc Disney n’avait ouvert depuis celui de Hong Kong en 2005. Il est...
by Marion Pernot | Jun 1, 2019 | Marketing
Diesel x Only The Brave High For the release of their new fragrance Only The Brave High, the teams of L’Oréal Luxe and 84.Paris have chosen to offer the experience of “the feeling of being at the top of the world”. Thanks to virtual reality,...
