by Claire Mauviel | Nov 28, 2021 | Business, Empowerment, Fashion, Marketing
En l’intelligence artificielle et la mode il n’y a qu’un pas ! Rencontrez Céline Delaugère, CEO de Eva Engines. Bonjour Céline, pourriez-vous vous présenter? Bonjour, je m’appelle Céline Delaugère. Je suis CEO de Eva Engines, une solution qui...
by Céline Ngo | Dec 28, 2020 | Alibaba, China, Chinese E-Commerce Plateforms, Fashion, Luxury, Marketing
Tmall Luxury Pavilion Despite their reluctance for e-commerce a few years ago, luxury brands had to adapt to rapid digitalization. Their online presence has increased. Almost all brands have their e-commerce website. They are also present on various luxury fashion...
by lea-manadi | Dec 19, 2020 | COVID-19, Fashion
In this year 2020 marked by a health crisis. It is not surprising to see the fashion world influenced by Covid-19 . The goal is still to dress fashionistas but also health professionals with Anti-Covid outfits. That’s why I decided to show you a Top 4 of the different...
by Marion Pernot | Jan 23, 2019 | Marketing
It’s not a secret, the counterfeit manufactures in China copy a lot of goods, and you can find them in touristic cities such as Shanghai. There are many fake markets in Shanghai, but we’ll focus on the main one : the Shanghai Science & Technology Museum’s fake...
by Stéphanie Decollas | Mar 20, 2017 | China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China
While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce....
