by Louise Rochais | Feb 28, 2022 | Business, Circular Economy, Digital Business, eCommerce, Fashion, Luxury, Marketing, MBADMB, Retail
Les interviewés sont Antoine Derbois et Hippolyte Noton, les 2 cofondateurs de The Brand Collector. The Brand Collector est la première marketplace dédiée aux professionnels du luxe de seconde main. Présentez-vous ? Antoine : Bonjour je m’appelle Antoine...
by Céline Ngo | Dec 28, 2020 | Alibaba, China, Chinese E-Commerce Plateforms, Fashion, Luxury, Marketing
Tmall Luxury Pavilion Despite their reluctance for e-commerce a few years ago, luxury brands had to adapt to rapid digitalization. Their online presence has increased. Almost all brands have their e-commerce website. They are also present on various luxury fashion...
by Marion Pernot | Jun 1, 2019 | Marketing
Diesel x Only The Brave High For the release of their new fragrance Only The Brave High, the teams of L’Oréal Luxe and 84.Paris have chosen to offer the experience of “the feeling of being at the top of the world”. Thanks to virtual reality,...
by Marion Pernot | Jun 1, 2019 | Marketing
Diesel x Only The Brave High A l’occasion de la sortie de leur nouveau parfum Only The Brave High, les équipes de l’Oréal Luxe et 84.Paris ont choisi de faire vivre l’expérience de « la sensation de se trouver au sommet du monde ». Grâce à la réalité virtuelle, les...
by Annick-Ange Logmo | Mar 22, 2019 | Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat
Luxury brands don’t play when it comes to their marketing strategies With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their...
