by Charlotte Brodsky | Dec 14, 2022 | Luxury
The new book of Eric Briones : Luxe & Digital Les nouveaux territoires du luxe Who is Éric Briones ? Éric Briones is a recognized specialist in the luxury industry, and more specifically in the consequences of digitalization on this sector. In 2017, he...
by Alexis Le Tanneur | Dec 3, 2022 | digital art, Digital Business, Fashion, Luxury, Marketing, Strategy, UX, Virtual Reality
Gucci, the luxury pioneer in the Metaverse The Italian luxury house has chosen to invest in the new territories of luxury that are the Metaverse and NFTs. Indeed, the Group is undertaking numerous initiatives in Web 3, as illustrated by its collaborations with...
by Charlotte Brodsky | Nov 4, 2022 | Gaming, Luxury
FORTNITE X RALPH LAUREN – This is the first collection you can wear both on Fortnite in the metaverse, but also in real life! Discover Fortnite X Ralph Lauren After Balenciaga, Aramani or Burburry, it’s the turn of the New York luxury house to make its...
by Louise Rochais | Feb 28, 2022 | Business, Circular Economy, Digital Business, eCommerce, Fashion, Luxury, Marketing, MBADMB, Retail
Les interviewés sont Antoine Derbois et Hippolyte Noton, les 2 cofondateurs de The Brand Collector. The Brand Collector est la première marketplace dédiée aux professionnels du luxe de seconde main. Présentez-vous ? Antoine : Bonjour je m’appelle Antoine...
by Céline Ngo | Dec 28, 2020 | Alibaba, China, Chinese E-Commerce Plateforms, Fashion, Luxury, Marketing
Tmall Luxury Pavilion Despite their reluctance for e-commerce a few years ago, luxury brands had to adapt to rapid digitalization. Their online presence has increased. Almost all brands have their e-commerce website. They are also present on various luxury fashion...
