by Léa Martinez | Jun 30, 2022 | A.I, China, Marketing, Réseaux sociaux
Trustworthy opinion leaders, who never get into scandals, never complain, have no limitations and are always up for the job. This is the promesse carried by the new generation of virtual influencers in China. But who are those virtual influencers, loved by...
by Clémence René | Mar 22, 2021 | Business, Digital Business, Marketing, News
How to become a love brand in 2021 ? Discover my infographic below https://dmb-shanghai.com/wp-content/uploads/2021/03/be-a-love-brand.png
by Marion Pernot | Jun 1, 2019 | Marketing
Diesel x Only The Brave High For the release of their new fragrance Only The Brave High, the teams of L’Oréal Luxe and 84.Paris have chosen to offer the experience of “the feeling of being at the top of the world”. Thanks to virtual reality,...
by Annick-Ange Logmo | Mar 22, 2019 | Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat
Luxury brands don’t play when it comes to their marketing strategies With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their...
by Marie Scutiero | May 17, 2018 | Business, China, Events, General, Lifestyle, MBADMB, Shanghai
MBADMB Shanghai Le MBADMB Shanghai a célébré sa dernière journée de cours de l’année Après 7 mois passés au bout du monde comme une véritable fratrie, la séparation est difficile… C’est pourquoi nous avons concocté un “Fast &...
