by Flora Ribeiro | Jan 27, 2023 | Marketing, Réseaux sociaux, Strategy
More and more people are concerned about the future and corporate social responsibility, also known as CSR, is even more important today. It implies an obligation of commitment from everyone, whether individually or collectively. Companies are no exception to the...
by Alexis Le Tanneur | Jan 12, 2023 | Digital Business, Marketing, MBADMB, Réseaux sociaux
Author Presentation Seth Godin is an American entrepreneur, born on July 23 1960 in Mount Vernon, and a true reference in the marketing field. He is well known for being the former head of direct marketing at Yahoo. He is also a very popular speaker and has written...
by Léa Durand | Nov 30, 2022 | Analytics, Business, Culture, Food, Human, Lifestyle, Luxury, Marketing
With more than 44 liters consumed per person per year, and although the trend is downwards, France is the country where people drink the most wine after the Vatican and Andorra (source: Wine Institute). Thus, for many consumers, September is synonymous with the start...
by Léa Martinez | Jun 30, 2022 | A.I, China, Marketing, Réseaux sociaux
Trustworthy opinion leaders, who never get into scandals, never complain, have no limitations and are always up for the job. This is the promesse carried by the new generation of virtual influencers in China. But who are those virtual influencers, loved by...
by Clémence René | Mar 22, 2021 | Business, Digital Business, Marketing, News
How to become a love brand in 2021 ? Discover my infographic below https://dmb-shanghai.com/wp-content/uploads/2021/03/be-a-love-brand.png
