by Marion Pernot | Jun 1, 2019 | Marketing
Diesel x Only The Brave High For the release of their new fragrance Only The Brave High, the teams of L’Oréal Luxe and 84.Paris have chosen to offer the experience of “the feeling of being at the top of the world”. Thanks to virtual reality,...
by Annick-Ange Logmo | Mar 22, 2019 | Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat
Luxury brands don’t play when it comes to their marketing strategies With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their...
by Marie Scutiero | May 17, 2018 | Business, China, Events, General, Lifestyle, MBADMB, Shanghai
MBADMB Shanghai Le MBADMB Shanghai a célébré sa dernière journée de cours de l’année Après 7 mois passés au bout du monde comme une véritable fratrie, la séparation est difficile… C’est pourquoi nous avons concocté un “Fast &...
by Marie Scutiero | Apr 23, 2018 | Alibaba, alipay, Apps, Business, China, Chinese E-Commerce Plateforms, Digital Business, Life in China, Marketing, Retail
C’est en Chine, un pays ou le commerce mobile a pris une énorme part dans le quotidien de sa population, qu’Auchan et Alibaba ont décidé d’innover en révolutionnant le commerce offline. On entre ici dans l’ère du phygital où muni d’un...
by Ludovica Fonsato | Mar 27, 2018 | Business, China, Digital Business, eCommerce, GAFABAT, Marketing, Mobile, News, platforms, Strategy, Success in China, Tips, WeChat
There are so, so many WeChat Official Accounts available for people to join. Today, shops, individuals, and brands all have official accounts. It can be hard and stressful to find the most useful ones. Most people don’t know that there are different types of...
