by Pauline Desvaux | Feb 10, 2022 | A.I, Marketing, MBADMB
Le Visionary Day, c’était l’événement du 20 janvier 2022 à ne pas manquer pour la communauté du MBADMB. Entre rencontres avec des professionnels, tables rondes et discussions sur les enjeux actuels de la transformation digitale, les étudiants ont eu l’occasion...
by Kassandra Haari | Dec 24, 2020 | Digital Business, GAFABAT, Strategy
This time, Google informs us about its next Page Experience Update. In May 2021, user experience will become a criteria for natural referencing. Google Page Experience Update measures the overall user experience on a website page. The optimization of the different...
by Marie Samssonow | Jan 25, 2019 | MBADMB, Virtual Reality
According to Wikipedia: the term Virtual Reality (VR) refers to a computer technology that simulates the physical presence of a user in an artificially generated environment by software, an environment in which the user can interact. Still according to Wikipedia,...
by florence.rouchy | Oct 22, 2018 | China, Marketing, Traditions in China Countryside
After travelling a lot by myself in China in Cities and countryside, I can confirm there are 2 worlds : the Digital world which is powerful in Cities and another world outside of cities where you have the deep traditions of Chinese Life without internet, with a simple...
by Jie XIANG | Jul 18, 2018 | A.I, BAT, Blockchain, China, Events, FrenchTech, Marketing, Shanghai
Shanghai, China, June 13-15, the CES Asia 2018 trade show had been held in SNICE, Shanghai. Maximilian RECH, Academic Director of MSc in Digital Marketing & Business, was at the Consumer Electronics Show Asia 2018 for the ESSCA and EFAP Digital Marketing and...
