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Visionary day 2022 : un événement à ne pas manquer !

Visionary day 2022 : un événement à ne pas manquer !

by Pauline Desvaux | Feb 10, 2022 | A.I, Marketing, MBADMB

Le Visionary Day, c’était l’événement du 20 janvier 2022 à ne pas manquer pour la communauté du MBADMB. Entre rencontres avec des professionnels, tables rondes et discussions sur les enjeux actuels de la transformation digitale, les étudiants ont eu l’occasion...
Google 2021: Its new update of Page Experience

Google 2021: Its new update of Page Experience

by Kassandra Haari | Dec 24, 2020 | Digital Business, GAFABAT, Strategy

This time, Google informs us about its next Page Experience Update. In May 2021, user experience will become a criteria for natural referencing. Google Page Experience Update measures the overall user experience on a website page. The optimization of the different...
The History of virtual reality – Part 1

The History of virtual reality – Part 1

by Marie Samssonow | Jan 25, 2019 | MBADMB, Virtual Reality

According to Wikipedia: the term Virtual Reality (VR) refers to a computer technology that simulates the physical presence of a user in an artificially generated environment by software, an environment in which the user can interact. Still according to Wikipedia,...
China: Between Digital & Traditions – Feedback from May 2018

China: Between Digital & Traditions – Feedback from May 2018

by florence.rouchy | Oct 22, 2018 | China, Marketing, Traditions in China Countryside

After travelling a lot by myself in China in Cities and countryside, I can confirm there are 2 worlds : the Digital world which is powerful in Cities and another world outside of cities where you have the deep traditions of Chinese Life without internet, with a simple...
The ESSCA – EFAP DMB at CES Asia 2018

The ESSCA – EFAP DMB at CES Asia 2018

by Jie XIANG | Jul 18, 2018 | A.I, BAT, Blockchain, China, Events, FrenchTech, Marketing, Shanghai

Shanghai, China, June 13-15, the CES Asia 2018 trade show had been held in SNICE, Shanghai. Maximilian RECH, Academic Director of MSc in Digital Marketing & Business, was at the Consumer Electronics Show Asia 2018 for the ESSCA and EFAP Digital Marketing and...
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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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