by Jie XIANG | Jul 18, 2018 | A.I, BAT, Blockchain, China, Events, FrenchTech, Marketing, Shanghai
Shanghai, China, June 13-15, the CES Asia 2018 trade show had been held in SNICE, Shanghai. Maximilian RECH, Academic Director of MSc in Digital Marketing & Business, was at the Consumer Electronics Show Asia 2018 for the ESSCA and EFAP Digital Marketing and...
by florence.rouchy | May 3, 2018 | Analytics, Apps, Augmented Reality, Digital Business, FrenchTech, Gaming, Marketing, MBADMB, Mobile, News
As soon as you meet new Chinese Friends, you always find a way to know more about digital Strategy in China and what type of APP do Millennials use in China every day. So I thought it was interesting to know about the Success of BiliBili APP in the Chinese Market...
by florence.rouchy | Apr 15, 2018 | CHINA MAPS, Lifestyle, Marketing, MBADMB, Shanghai tube, Success in China
The most important issue when you arrive in such a huge city like Shanghai is how to find your way by metro and outside the metro. walking down the streets. When I arrived in Shanghai in October 2017, for our MBA DMB located in ESSCA Shanghai university, it was not...
by florence.rouchy | Apr 5, 2018 | Marketing
READ MORE Bitcoin future Bitcoin the future of money The reality of vrar growth/ Augmented-reality – 4 virtual reality trends to anticipate in 2018 Infographic global creative trends that will shape 2017 Mapping the blockchain project ecosystem 7 trends shaping...
by Arnaud Pailleux | Feb 12, 2018 | China, Events, FrenchTech, Life in China, Marketing, Shanghai, Start-up, Success in China
CES Asia 2017, aux côtés de la French Tech A un mois de la clôture du CES de Las Vegas, son homologue chinois, le CES Asia se prépare à une nouvelle édition 2018. Revivez cet évènement majeur où sont présentées les dernières tendances en matière d’innovation...
