by Joséphine Junca-Rochard | Dec 23, 2020 | A.I, COVID-19, Medecine
In the midst of a health crisis, the world is on a break and this is an upheaval for many people. We owe it to ourselves to stay at home, alone for some, with no more physical social interaction. New technologies, especially social networks, allow us to keep in touch...
by Sarah Girard | Mar 15, 2019 | Apps, China, News, platforms, WeChat
A few days ago, The Verge released an article explaining Facebook wants to be WeChat. Mark Zuckerberg announces Facebook shifts its focus from a series of social apps to one-stop shop messaging service. Tencent’s WeChat, the largest social network in China, already...
by Geraldine Petiet | Apr 24, 2017 | China, Marketing, Mobile
Wechat became the most powerful app to leverage for brands developing a marketing strategy in China. The messaging platform is counting an incredible number of users (846 millions) and is integrating more and more advertising solutions. It is essential for...
by Geraldine Petiet | Feb 27, 2017 | A.I, Chatbots, Digital Business
Over the past few year AI technologies have been democratized. This phenomenon coupled with the use of messaging apps has created Chabots. This advancement represents a great opportunity for brands. It is a new way for them to reach customers and improve their...
by Julie-Anne Froustey | Feb 10, 2017 | Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile
As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, big family dinners, fireworks and parties, it’s now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) to family...
