by Renato Sibillot | Feb 23, 2022 | Beauty, eCommerce, Luxury, Marketing
Masterclass Retail: An overview of phygitalization On February 17, 2022, at EFAP, the masterclass on the phygitalization of retail took place. It appeared to be very promising subject that takes place in the context of the exit of the sanitary crisis. It raises a...
by Céline Ngo | Jan 23, 2021 | Business, China, COVID-19, Retail, Tourism
Hainan (海南), literraly translated “south of the sea”, is a tropical island in southern China. It is mainly known for its tropical climate and its seaside resorts and often called the “Hawaii of China”. The main town of the island is...
by Marion Pernot | Jan 23, 2019 | Marketing
It’s not a secret, the counterfeit manufactures in China copy a lot of goods, and you can find them in touristic cities such as Shanghai. There are many fake markets in Shanghai, but we’ll focus on the main one : the Shanghai Science & Technology Museum’s fake...
by Marie Scutiero | Mar 18, 2018 | Alibaba, alipay, Analytics, Apps, Business, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Jack Ma, Life in China, Lifestyle, Marketing, Mobile, Retail, Shanghai, Success in China
‘Easy pay, Easy Select, Easy Enjoy’ Le géant de l’e commerce chinois, Alibaba, a décidé d’ouvrir ses frontières et de se lancer dans le commerce « traditionnel ». Bien entendu rien n’est réellement traditionnel quand on parle du géant et de son CEO Jack Ma ! Lancé en...