by Marie Scutiero | Jan 17, 2018 | Alibaba, Apps, Augmented Reality, Business, Buzz, China, Chinese, Chinese E-Commerce Plateforms, Digital Business, Events, Jack Ma, Life in China, Lifestyle, Marketing, MBADMB, Mobile, News, Retail, Shanghai, Shanghai restaurants, Starbucks, Strategy, Success in China, TaoBao, Tourisme
The 6th of December 2017, Starbucks opened his bigger shop around the world in Shanghai. It’s called the ‘Reserve Roastery’ and it’s located on West Nanjing Road (Nanjing Xi Lu) a really famous and touristic street in Shanghai. STARBUCKS IN CHINA...
by Etienne Serres | Mar 22, 2017 | Apps, BAT, China, Digital Business, Mobile
A new discovery to the WeChat wallet is the innovative concept of social gifting, implemented by coffee industry leaders, Starbucks.Now people can chat, pay, order a taxi and offer a drink on a single application, WeChat. Where as in the US, consumers use four...