by Elea Perez | Jan 15, 2018 | BAT, China, GAFABAT, Marketing, News, WeChat
Wallets are on the way to belong to the past in China thanks to WeChat. In few months, the Chinese will no longer have to worry about having their identity cards with them, as long as they have a WeChat account (and basically, almost every Chinese has one!) What is...
by Xavier Germain | Sep 26, 2017 | Apps, China, Digital Business, GAFABAT, Gaming, Mobile, Success in China
A man tried a game called Honor of Kings Shanghai, mid-September, as we walk down the street, a Vape Bar attracts our attention. This unique concept bar, owned by a group of young rich Chinese, astonished my fellows and me. Inside we found a clan of chillers playing...
by Thibaud Stell | May 2, 2017 | BAT, China, Digital Business, eCommerce, GAFABAT, Marketing, MBADMB, Mobile, Retail, Shanghai, Start-up, Success in China
C’est le premier d’une mini-série de 3 articles sur les grandes réussites des fondateurs du BAT, Baidu Alibaba & Tencent, au sein d’une série d’articles plus large traitant des parcours de réussites en Chine. Cet article est consacré à un...
by Etienne Serres | Mar 22, 2017 | Apps, BAT, China, Digital Business, Mobile
A new discovery to the WeChat wallet is the innovative concept of social gifting, implemented by coffee industry leaders, Starbucks.Now people can chat, pay, order a taxi and offer a drink on a single application, WeChat. Where as in the US, consumers use four...
by Julie-Anne Froustey | Feb 10, 2017 | Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile
As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, big family dinners, fireworks and parties, it’s now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) to family...