by Ilan Taïeb Lefebvre | Jan 9, 2022 | Applications, General, Marketing, Mobile, platforms, Réseaux sociaux
Le Boom du marketing d’influence Depuis quelques années, les marques délaissent les campagnes publicitaires traditionnelles et semblent de plus en plus se tourner vers le marketing d’influence, dont la valeur du marché est passée de 1.7 à 13.8 milliards de...
by luciepondant | Jan 6, 2022 | Business, China, Chinese E-Commerce Plateforms, Digital Business, Marketing, Mobile, Newtech, Success in China, TikTok
Le live shopping est la dernière tendance commerce en vogue. Considéré comme la nouvelle génération de télé-shopping, le live shopping fait fureur en Chine. En effet, le live streaming était déjà très utilisé en Chine, puisqu’il a généré plus de 300 milliards de...
by Léa Martinez | Nov 21, 2021 | Apps, Business, Digital Business, platforms, politic, TikTok
The dark side of TikTok’s data privacy The app Tiktok has gained tremendous popularity over the past three years. Wether it is with users looking for entertainment or for businesses for which the app represents an amazing growth opportunity. However, the app is...
by Adrien Barbé | May 17, 2021 | Apps, Business, China, Chinese, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Marketing, Outils 2.0, platforms, TikTok
TikTok to expand new business branches TikTok, a LinkedIn competitor? The network that everyone talks about, is getting a new haircut. Actually, new implants of hair so to speak. In deed, the famous short-video entertaining company is developping...
