by Marion Pernot | Jan 23, 2019 | Marketing
It’s not a secret, the counterfeit manufactures in China copy a lot of goods, and you can find them in touristic cities such as Shanghai. There are many fake markets in Shanghai, but we’ll focus on the main one : the Shanghai Science & Technology Museum’s fake...
by Stéphanie Decollas | Mar 20, 2017 | China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China
While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce....
by Stéphanie Decollas | Feb 9, 2017 | China, Digital Business, eCommerce, Outils 2.0, platforms, Retail
China is the biggest e-commerce market in the world and is set to grow by 15 per cent by 2020. The massive arrival of smartphones and tablets in China quickly enabled 76% of connected Chinese to make purchases via their mobile. This internet penetration linked to the...
by Arnaud Pailleux | Jan 16, 2017 | Apps, BAT, China, eCommerce, GAFABAT, Mobile, platforms, Retail
Alibaba, Tmall, Taobao… En Europe, ces quelques grands noms du e-commerce chinois ne nous sont pas encore très familiers. Mais cela ne saurais tarder ! Alors que la France se positionne à la 6ème place sur le marché du e-commerce, la Chine est devenue le...
