by Christilla Adjovi | Jan 21, 2020 | Apps, China, Culture, Fashion, Marketing, Music, platforms
Iqiyi is one of the 3 most popular video platforms in China. The company wishes to strengthen its influence on Chinese Pop-culture Trends through its new reality show FOURTRY. FOURTRY a new reality show: This fashion reality show is about a group of Chinese...
by anaelle.soret | Dec 17, 2019 | Art, China, digital art, eCommerce, Life in China, Marketing, Shanghai, Success in China, Tourisme, Travel, Travelling
ShanghaiObserved For my first article, I wanted to interview one of the most famous and funny accounts in Shanghai. Maybe you know which one I’m talking about? As a western person, you must have heard about him. He posts authentic and funny photos about Shanghai...
by Christilla Adjovi | Nov 20, 2019 | China, Culture, Drama, platforms
Most of you might wonder what a drama is. It’s simply a Chinese TV show. According to me, the best video platforms are Iqiyi, Tencent video, Youku because of their content. They also have a YouTube account that allows you to follow their most recent release even if...
by Marion Pernot | Jun 1, 2019 | Marketing
Diesel x Only The Brave High For the release of their new fragrance Only The Brave High, the teams of L’Oréal Luxe and 84.Paris have chosen to offer the experience of “the feeling of being at the top of the world”. Thanks to virtual reality,...
by Marion Pernot | Jun 1, 2019 | Marketing
Diesel x Only The Brave High A l’occasion de la sortie de leur nouveau parfum Only The Brave High, les équipes de l’Oréal Luxe et 84.Paris ont choisi de faire vivre l’expérience de « la sensation de se trouver au sommet du monde ». Grâce à la réalité virtuelle, les...
