The leading MBA for digital transformation
The Specialized MBA in Digital Marketing & Business (MBA DMB) is the MBA leader in Digital marketing, communication and business transformation. The content of this blog is produced by the students of the MBA DMB in Shanghai and shows their reflection on the digital transformation in Europe and in Asia. For more information on the MBA DMB in Shanghai please visit our website.
Book review: Le Grand Livre du Marketing Digital
Book Review Today, digital technology impacts us all. It influences our daily actions, the way we think, the way we get information, and so...
China’s Sports Marketing Landscape
A Closer Look at the Challenges and Opportunities in China's Sports Marketing LandscapeIntroductionIndeed, the rapid growth of sports marketing in...
The dangers of Artificial Intelligence
Artificial intelligence is becoming more and more important these days and many sectors are affected. For example, marketing has evolved since the...
The Guo Chao
The Guo Chao PhenomenonFor a few years now, amplified by the Covid-19 crisis, we have been hearing more and more about the Guo chao. The Guochao is...
Will virtual KOLs one day replace real ones?
While the number of actual influencers is increasing and driving significant conversions, the number of virtual influencers is also growing. As the...
The Dark Side of TikTok
Flora Ribeiro has brilliantly presented the TikTok application in her article published on the DMB MBA Shanghai Blog on December 22, 2022, in which...
Booklet: Le Modèle Startup – Eric Ries
Eric Ries, the author of Lean Startup, has just introduced the "sequel" to this popular business model called the Startup Model. This book shifts...
The 25th Hour: Supercharging Productivity
"The 25th hour: Supercharging Productivity": our time is precious. Let's stop wasting it!The book : The 25th hour: Supercharging ProductivityFor...
Big Data: From Business to Social Good
In today's digital age, data has become one of the most valuable resources for businesses and organizations around the world. The ability to...