The leading MBA for digital transformation
The Specialized MBA in Digital Marketing & Business (MBA DMB) is the MBA leader in Digital marketing, communication and business transformation. The content of this blog is produced by the students of the MBA DMB in Shanghai and shows their reflection on the digital transformation in Europe and in Asia. For more information on the MBA DMB in Shanghai please visit our website.
Big Data: From Business to Social Good
In today's digital age, data has become one of the most valuable resources for businesses and organizations around the world. The ability to...
The importance of social media and digital marketing in China
I chose this topic for my thesis. One of the components of my thesis deals with the reasons why companies use social media in China. One of the...
Luxury and digital a mismatched couple ?
Luxury and digital a mismatched couple ?The distribution of luxury brands is evolving day by day. The development of e-commerce and digital by the...
How can China fight against its demographic decline ?
2022 marked a period of demographic decline for China for the first time in 60 years and the famines of the Great Leap Forward. This unprecedented...
NFTs arrive at Bernard Magrez
On November 9th, Maison Bernard Magrez organized a live webinar from Château Pape Clément titled "NFTs shake up the wine world." This event marks...
Digital Marketing on customers’ purchases
What are the factors that influence customers’ purchasing decisions?Do Digital Marketing influence customers’ purchases?Customer purchase...
Podcasts in 2023 – the end of an era…
Podcasting has come a long way since its inception in the early 2000s. From humble beginnings as an obscure platform for niche content creators,...
CSR in Social Media Marketing
More and more people are concerned about the future and corporate social responsibility, also known as CSR, is even more important today. It implies...
The development of sports marketing in China
The sports sector has developed strongly in China since Covid-19. Combined with the global digitalisation of the country, this creates a very...