The leading MBA for digital transformation
The Specialized MBA in Digital Marketing & Business (MBA DMB) is the MBA leader in Digital marketing, communication and business transformation. The content of this blog is produced by the students of the MBA DMB in Shanghai and shows their reflection on the digital transformation in Europe and in Asia. For more information on the MBA DMB in Shanghai please visit our website.
European Space Agency’s new astronauts
Yesterday, after 13 years, the ESA (European Space Agency) announced the new generation of astronauts. From more than 22 500 applicants, the ESA has...
Finally Artemis 1 is in the space
Finally Artemis 1 is in the space The launch will be done soon... Finally? After multiple delays due to technical problems on the launch pad, this...
Social commerce is the future of e-commerce
The economic and social fallout of the latest lockdowns and china's "zero covid" policy will weigh down the outlook for China’s e-commerce industry...
The ” 520 & 521 ” Days : the e-Valentine’s Day in China.
The 520 & 521 Days are important days in China but what do they represent ? Well, they simply represent love. Indeed, May 20th and 21st,...
The main Chinese social networks
Digital marketing and social media have developed strongly in China over the last few years and so companies' interest in the main Chinese social...
Fortnite x Ralph Lauren : The new phygital partnership
FORTNITE X RALPH LAUREN- This is the first collection you can wear both on Fortnite in the metaverse, but also in real life! Discover Fortnite X...
L’eSport à l’honneur – une réception à l’Élysée
Le 3 juin 2022, Emmanuel Macron a organisé une réception privée à l’Élysée en l’honneur de l’eSport français. Une première dans l’histoire de...
Interview d'un professionnel du digital dans l'événementielPour cet article, j’ai souhaité interviewer un professionnel du digital et de...
5 facts about China’s virtual influencers
Trustworthy opinion leaders, who never get into scandals, never complain, have no limitations and are always up for the job. This is the promesse...