The leading MBA for digital transformation
The Specialized MBA in Digital Marketing & Business (MBA DMB) is the MBA leader in Digital marketing, communication and business transformation. The content of this blog is produced by the students of the MBA DMB in Shanghai and shows their reflection on the digital transformation in Europe and in Asia. For more information on the MBA DMB in Shanghai please visit our website.
How Digital Is Transforming Jewelry Buying in China
China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery,...
ROI par canal digital en 2026 : où chaque dollar marketing génère-t-il le plus de valeur ?
Introduction : un marché sous pression de performance En 2025, les dépenses publicitaires mondiales ont atteint 1 160 milliards de dollars. Cela...
Can the customer journey framework survive Fiction publishing?
When performance marketing models collide with the radical uncertainty of the literary market Picture a reader discovering a novel. Perhaps a friend...
Cosmetics in China : E-Commerce & Live Boom 2026
China’s beauty industry is entering a new phase where e‑commerce and livestreaming are no longer “innovations” but the default way consumers...
Inside a Networking Event in Shanghai
Last weekend, I attended a career networking event in Shanghai called the 2026 Spring Career Advancement & Entrepreneur Elite Networking...
TikTok vs Google : Who Wins Search in 2026 ?
For years, Google summed up how we searched: a question, a query, a results page. But a second habit has clearly taken hold, especially for everyday...
Event Recap: Inside the PS5 Pop-Up at Hongkou Plaza – A Masterclass in Experiential Retail
Last month, the central atrium of Hongkou Plaza in Shanghai was transformed. What was once a routine shopping thoroughfare became a vibrant gaming...
Cross-Border B2B Negotiation: A Practical Framework for Documented Commitments
B2B Negotiation • Cross-cultural Communication • Digital Go-to-Market A cross-border B2B negotiation can feel aligned in the meeting, yet fail...
China’s Digital Healthcare: A Platform Economy Perspective
China’s healthcare system has changed deeply over the past two decades. Long characterised by overcrowded hospitals, unequal access, and rising...