The leading MBA for digital transformation
The Specialized MBA in Digital Marketing & Business (MBA DMB) is the MBA leader in Digital marketing, communication and business transformation. The content of this blog is produced by the students of the MBA DMB in Shanghai and shows their reflection on the digital transformation in Europe and in Asia. For more information on the MBA DMB in Shanghai please visit our website.
Podcasts in 2023 – the end of an era…
Podcasting has come a long way since its inception in the early 2000s. From humble beginnings as an obscure platform for niche content creators,...
CSR in Social Media Marketing
More and more people are concerned about the future and corporate social responsibility, also known as CSR, is even more important today. It implies...
The development of sports marketing in China
The sports sector has developed strongly in China since Covid-19. Combined with the global digitalisation of the country, this creates a very...
Digital revolution – The 4-Hour Work Week – Tim Ferris
Earn your financial freedom by working only 4 hours a week thanks to digital is that possible? This summer I discovered the book The 4-Hour Work...
Le Storytelling en Marketing
Author Presentation Seth Godin is an American entrepreneur, born on July 23 1960 in Mount Vernon, and a true reference in the marketing field. He is...
The use of citizens’ data
China's social credit system is a nationwide program officially launched in 2014 to improve the country's trust and social stability by...
Spotify Key Statistics of 2023
Spotify is an audio streaming platform founded in 2006 by Daniel Ek and Martin Lorentzon. In a short period, Spotify has become the most favorite...
The human bug by Sébastien Bohler : utopia or miracle answer?
Sébastien Bohler was born on 15 November 1970 in Strasbourg (Bas-Rhin). After graduating from the Ecole Polytechnique, he obtained a DEA in...
TikTok, le social media du moment : Quelques chiffres
Aujourd’hui nous allons parler de TIKTOK et de ce qui en fait son succès. Mais tout d’abord, pour les rares exceptions qui ont réussi à passer à...