The leading MBA for digital transformation
The Specialized MBA in Digital Marketing & Business (MBA DMB) is the MBA leader in Digital marketing, communication and business transformation. The content of this blog is produced by the students of the MBA DMB in Shanghai and shows their reflection on the digital transformation in Europe and in Asia. For more information on the MBA DMB in Shanghai please visit our website.
China’s Digital Healthcare: A Platform Economy Perspective
China’s healthcare system has changed deeply over the past two decades. Long characterised by overcrowded hospitals, unequal access, and rising...
Lunar New Year Marketing: Lessons from Valentino
Valentino's Lantern Festival in Shanghai In 2026, Chinese New Year continues to be a defining moment for brands in the world's most important luxury...
China’s Ethnic Minorities at a Glance
China’s Ethnic Minorities at a Glance: Population, Languages, Religions, and GeographyChina is one of the most ethnically and culturally diverse...
Should we really ban social media before 15? A response to Nina’s analysis
What does it mean to ban social media under 15?In her analysis of the Blog du Modérateur article on banning social media for under‑15s, Nina raises...
The Digital Transformation of the Sports Industry in Europe and China (2026)
1. Introduction The sports industry is undergoing a profound structural shift. What was once driven primarily by live attendance, broadcasting...
Digital marketing strategy book review – Digital Marketing Strategy by Simon Kingsnorth
Introduction to Digital Marketing StrategyDigital Marketing Strategy: An Integrated Approach to Online Marketing is a comprehensive guide to...
ai China’s AI Hosts The AI Revolution in China’s Digital Marketing is happening right now : discover the 24/7 Live Commerce and the Rise of...
Book Review: How WeChat, Alipay, and Pinduoduo Master the Psychology of Engagement
Digital marketing and the Hooked model in China Studying digital marketing in China provides a real-life laboratory to understand the Hooked model...
How “DigiMarCon” North Asia 2025 in Shanghai Highlighted the Future of Digital Marketing
This past summer, Shanghai once again became the epicenter of digital marketing innovation in Asia with DigiMarCon North Asia 2025, the premier...