Doing business in China can create strong opportunities for foreign companies, entrepreneurs and international students who want to understand the...
Expert Interview: Doing Business in China
read more
“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?
Why This Is Marketing Remains a Key Reference in Digital Marketing In the age of social media, influencers, and personalized advertising,...
How Digital Platforms Are Transforming Manga Creation in Japan
Introduction: A Structural Shift in Manga Creation Manga has long occupied a central place in Japanese cultural and economic life. Traditionally...
How Digital Is Transforming Jewelry Buying in China
China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery,...
Can the customer journey framework survive Fiction publishing?
When performance marketing models collide with the radical uncertainty of the literary market Picture a reader discovering a novel. Perhaps a friend...
China’s Digital Healthcare: A Platform Economy Perspective
China’s healthcare system has changed deeply over the past two decades. Long characterised by overcrowded hospitals, unequal access, and rising...