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“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

by Inès NAJIBE | May 26, 2026 | 0 Comments

Why This Is Marketing Remains a Key Reference in Digital Marketing In the age of social media, influencers, and personalized advertising,...

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“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

How Digital Platforms Are Transforming Manga Creation in Japan

by Inès NAJIBE | Apr 22, 2026 | 0 Comments

Introduction: A Structural Shift in Manga Creation Manga has long occupied a central place in Japanese cultural and economic life. Traditionally...

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How Digital Is Transforming Jewelry Buying in China

How Digital Is Transforming Jewelry Buying in China

by Emma Coulombel | Apr 10, 2026 | 0 Comments

China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery,...

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“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

Can the customer journey framework survive Fiction publishing?

by Anna Taranoff | Mar 25, 2026 | 0 Comments

When performance marketing models collide with the radical uncertainty of the literary market Picture a reader discovering a novel. Perhaps a friend...

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China’s Digital Healthcare: A Platform Economy Perspective

China’s Digital Healthcare: A Platform Economy Perspective

by Zoe Villanueva | Feb 15, 2026 | 0 Comments

China’s healthcare system has changed deeply over the past two decades. Long characterised by overcrowded hospitals, unequal access, and rising...

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Should we really ban social media before 15? A response to Nina’s analysis

Should we really ban social media before 15? A response to Nina’s analysis

by Camille Lara-Minot | Feb 7, 2026 | 0 Comments

What does it mean to ban social media under 15?In her analysis of the Blog du Modérateur article on banning social media for under‑15s, Nina raises...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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