by Capucine Michaille | Mar 6, 2023 | China, Marketing, Réseaux sociaux, WeChat
I chose this topic for my thesis. One of the components of my thesis deals with the reasons why companies use social media in China. One of the reasons is the hyper-connectivity of the country. as a matter of fact, China has experienced strong growth in terms of...
by Capucine Michaille | Jan 25, 2023 | Marketing, Sport
The sports sector has developed strongly in China since Covid-19. Combined with the global digitalisation of the country, this creates a very favourable context for brands that must constantly innovate, especially in their marketing campaigns. This article aims to...
by Capucine Michaille | Dec 16, 2022 | eCommerce, Events, Marketing
History and context of the Singles’ Day On November 11, the Chinese celebrate mass consumption. Indeed, “11.11” is the “China’s Singles’ Day”. On this day, consumption is in full swing and purchases are at an all-time high....
by Capucine Michaille | Nov 7, 2022 | Réseaux sociaux
Digital marketing and social media have developed strongly in China over the last few years and so companies’ interest in the main Chinese social networks has evolved rapidly. Indeed, the Chinese market is huge and continues to grow, which presents therefore...
