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“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

by Inès NAJIBE | May 26, 2026 | 0 Comments

Why This Is Marketing Remains a Key Reference in Digital Marketing In the age of social media, influencers, and personalized advertising,...

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How Digital Is Transforming Jewelry Buying in China

How Digital Is Transforming Jewelry Buying in China

by Emma Coulombel | Apr 10, 2026 | 0 Comments

China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery,...

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Event Recap: Inside the PS5 Pop-Up at Hongkou Plaza – A Masterclass in Experiential Retail

Event Recap: Inside the PS5 Pop-Up at Hongkou Plaza – A Masterclass in Experiential Retail

by Ana DESSAIGNE | Mar 8, 2026 | 0 Comments

Last month, the central atrium of Hongkou Plaza in Shanghai was transformed. What was once a routine shopping thoroughfare became a vibrant gaming...

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China’s Digital Healthcare: A Platform Economy Perspective

China’s Digital Healthcare: A Platform Economy Perspective

by Zoe Villanueva | Feb 15, 2026 | 0 Comments

China’s healthcare system has changed deeply over the past two decades. Long characterised by overcrowded hospitals, unequal access, and rising...

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“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies

by Inès NAJIBE | Jan 5, 2026 | 0 Comments

How Influencer Marketing Is Redefining E-Commerce? In the era of digital commerce, the power of influence has become the single most important axis...

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ProWine Shanghai 2025: Innovation, Digital Influence, and China’s New Wine Momentum

ProWine Shanghai 2025: Innovation, Digital Influence, and China’s New Wine Momentum

by Saveli Yakhnenko | Dec 8, 2025 | 0 Comments

Home › Blog › ProWine Shanghai 2025 First impressions, new perspectives, and a fast-evolving market. ProWine Shanghai 2025 was not only a key moment...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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