by Saveli Yakhnenko | Feb 18, 2026 | AI, Business, Marketing
B2B Negotiation • Cross-cultural Communication • Digital Go-to-Market A cross-border B2B negotiation can feel aligned in the meeting, yet fail during execution. The gap is often not language alone. It is missing ownership, unclear go-to-market tasks, and weak...
by Saveli Yakhnenko | Dec 8, 2025 | China, Chinese Market, EU-CHINA, Marketing
Home › Blog › ProWine Shanghai 2025 First impressions, new perspectives, and a fast-evolving market. ProWine Shanghai 2025 was not only a key moment for the global wine and spirits industry — it was also my very first time attending the fair in Shanghai. ProWine...
