by Saveli Yakhnenko | Jul 5, 2026 | Business, China, Chinese Market, Digital Business, Marketing
Doing business in China can create strong opportunities for foreign companies, entrepreneurs and international students who want to understand the Chinese market. However, China is not a market where you should move too fast without checking the basics. For this...
by Saveli Yakhnenko | Jul 5, 2026 | Business, Language, Marketing
The Culture Map by Erin Meyer is one of the most useful business books I have read for understanding international teams. It helped me make sense of real situations I experienced in Shanghai, especially when working with Chinese and Russian colleagues. A few months...
by Saveli Yakhnenko | Feb 18, 2026 | AI, Business, Marketing
B2B Negotiation • Cross-cultural Communication • Digital Go-to-Market A cross-border B2B negotiation can feel aligned in the meeting, yet fail during execution. The gap is often not language alone. It is missing ownership, unclear go-to-market tasks, and weak...
by Saveli Yakhnenko | Dec 8, 2025 | China, Chinese Market, EU-CHINA, Marketing
Home › Blog › ProWine Shanghai 2025 First impressions, new perspectives, and a fast-evolving market. ProWine Shanghai 2025 was not only a key moment for the global wine and spirits industry — it was also my very first time attending the fair in Shanghai. ProWine...
