How Digital Is Transforming Jewelry Buying in China
China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery,...
Can the customer journey framework survive Fiction publishing?
When performance marketing models collide with the radical uncertainty of the literary market Picture a reader discovering a novel. Perhaps a friend...
Should we really ban social media before 15? A response to Nina’s analysis
What does it mean to ban social media under 15?In her analysis of the Blog du Modérateur article on banning social media for under‑15s, Nina raises...
Digital marketing strategy book review – Digital Marketing Strategy by Simon Kingsnorth
Introduction to Digital Marketing StrategyDigital Marketing Strategy: An Integrated Approach to Online Marketing is a comprehensive guide to...
How “DigiMarCon” North Asia 2025 in Shanghai Highlighted the Future of Digital Marketing
This past summer, Shanghai once again became the epicenter of digital marketing innovation in Asia with DigiMarCon North Asia 2025, the premier...