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“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

by Inès NAJIBE | May 26, 2026 | 0 Comments

Why This Is Marketing Remains a Key Reference in Digital Marketing In the age of social media, influencers, and personalized advertising,...

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French Tech Shanghai — AI and e-commerce ROI in China

Everyone Is Using AI. But Is Anyone Measuring It Right?

by Julian GERARD | Apr 15, 2026 | 0 Comments

China's e-commerce market does not slow down for anyone. New AI tools drop every quarter, platforms keep changing their algorithms, and brands are...

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Luxury jewelry and digital shopping in China

How Digital Is Transforming Jewelry Buying in China

by Emma Coulombel | Apr 10, 2026 | 0 Comments

China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery,...

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Can the customer journey framework survive Fiction publishing?

Can the customer journey framework survive Fiction publishing?

by Anna Taranoff | Mar 25, 2026 | 0 Comments

When performance marketing models collide with the radical uncertainty of the literary market Picture a reader discovering a novel. Perhaps a friend...

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Teenager's eye reflected in a screen with social media messages, illustrating the debate on whether to ban social media under 15

Should we really ban social media before 15? A response to Nina’s analysis

by Camille Lara-Minot | Feb 7, 2026 | 0 Comments

What does it mean to ban social media under 15? In her analysis of the Blog du Modérateur article on banning social media for under‑15s, Nina raises...

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Digital marketing strategy book cover by Simon Kingsnorth, 3rd edition, comprehensive guide to online marketing tactics

Digital marketing strategy book review – Digital Marketing Strategy by Simon Kingsnorth

by Emma Coulombel | Jan 30, 2026 | 0 Comments

Introduction to Digital Marketing Strategy Digital Marketing Strategy: An Integrated Approach to Online Marketing is a comprehensive guide to...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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