by Emma Coulombel | May 15, 2026 | Marketing
Chinese robots ran a marathon in Beijing, and the image did more than entertain. It raised a bigger question: when does a robot stop being a curiosity and start becoming something that can outperform humans in a real, measurable way? From spectacle to serious...
by Emma Coulombel | Apr 10, 2026 | A.I, AI, China, Chinese E-Commerce Plateforms, Chinese Market, Digital Business, Digital Marketing, eCommerce, Marketing
China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery, e-commerce, and social media are reshaping how consumers discover, compare, and buy jewelry. Mobile-first habits With more...
by Emma Coulombel | Jan 30, 2026 | Book Reviews, Digital Innovation, Digital Marketing, Digital Transformation, Marketing, MBADMB
Introduction to Digital Marketing Strategy Digital Marketing Strategy: An Integrated Approach to Online Marketing is a comprehensive guide to building and managing an effective digital marketing plan. Simon Kingsnorth, an experienced digital marketing consultant and...
by Emma Coulombel | Dec 26, 2025 | Digital Marketing, Marketing, MBADMB
As part of the MBA DMB blog, my article responds to Emmanuelle Beki’s piece about Intermarché’s Christmas ad without AI. Her article is titled “Publicité sans IA : le succès inattendu de la campagne de Noël d’Intermarché”. In it, Emmanuelle highlights the “no AI”...
