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“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

by Inès NAJIBE | May 26, 2026 | 0 Comments

Why This Is Marketing Remains a Key Reference in Digital Marketing In the age of social media, influencers, and personalized advertising,...

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“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

How Digital Platforms Are Transforming Manga Creation in Japan

by Inès NAJIBE | Apr 22, 2026 | 0 Comments

Introduction: A Structural Shift in Manga Creation Manga has long occupied a central place in Japanese cultural and economic life. Traditionally...

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Everyone Is Using AI. But Is Anyone Measuring It Right?

Everyone Is Using AI. But Is Anyone Measuring It Right?

by Julian GERARD | Apr 15, 2026 | 0 Comments

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Should we really ban social media before 15? A response to Nina’s analysis

Should we really ban social media before 15? A response to Nina’s analysis

by Camille Lara-Minot | Feb 7, 2026 | 0 Comments

What does it mean to ban social media under 15?In her analysis of the Blog du Modérateur article on banning social media for under‑15s, Nina raises...

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“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies

by Inès NAJIBE | Jan 5, 2026 | 0 Comments

How Influencer Marketing Is Redefining E-Commerce? In the era of digital commerce, the power of influence has become the single most important axis...

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Book Review – Think Human: The Customer Experience Revolution in the Digital Age

Book Review – Think Human: The Customer Experience Revolution in the Digital Age

by Camille Lara-Minot | Jan 3, 2026 | 0 Comments

Think Human book review – Olivier Duha’s guide to human‑first, tech‑powered customer experience in the digital age, with key lessons for future CX...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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