by Julian GERARD | Apr 15, 2026 | AI, China, Chinese E-Commerce Plateforms, Digital Marketing, Digital Platforms, FrenchTech, Marketing, MBADMB, Shanghai
China's e-commerce market does not slow down for anyone. New AI tools drop every quarter, platforms keep changing their algorithms, and brands are under constant pressure to move fast. So when a French Tech event in Shanghai dedicated an entire evening to AI and...
by Julian GERARD | Feb 4, 2026 | Marketing
1. Introduction The sports industry is undergoing a profound structural shift. What was once driven primarily by live attendance, broadcasting rights, and sponsorship is now increasingly shaped by digital platforms, data, and direct fan relationships. Streaming,...
by Julian GERARD | Nov 26, 2025 | Book Reviews, Chinese Market, Digital Innovation, Digital Marketing, Digital Transformation, Marketing
In this Innovation Factory book review, I connect the book’s key ideas with what I experience every day in Shanghai’s malls and digital ecosystems. On a normal Saturday in Shanghai, it is almost impossible not to walk through an “innovation factory”. You tap your...
