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Event Recap: Inside the PS5 Pop-Up at Hongkou Plaza – A Masterclass in Experiential Retail

Event Recap: Inside the PS5 Pop-Up at Hongkou Plaza – A Masterclass in Experiential Retail

by Ana DESSAIGNE | Mar 8, 2026 | 0 Comments

Last month, the central atrium of Hongkou Plaza in Shanghai was transformed. What was once a routine shopping thoroughfare became a vibrant gaming...

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Breakneck China’s Quest to Engineer the Future book review – Understanding China’s Digital Rise

Breakneck China’s Quest to Engineer the Future book review – Understanding China’s Digital Rise

by Matthias Da Cunha | Nov 22, 2025 | 0 Comments

Breakneck: China’s Quest to Engineer the Future – Book Review & Critical Analysis China’s technological ascent has become one of the defining...

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La digitalisation des repas en Chine

La digitalisation des repas en Chine

by Louise Chausse | Oct 31, 2024 | 0 Comments

La digitalisation des repas en chineArrivée depuis peu en Chine, à Shanghai plus précisément, j’ai remarqué que savoir s’adapter aux changements...

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Unveiling China’s Flourishing Health and Wellness 2023 Trends

Unveiling China’s Flourishing Health and Wellness 2023 Trends

by Charlotte Pellegrin | Jun 26, 2023 | 0 Comments

  As China's Gen Z finds themselves working long hours, indulging in extended screen time, and navigating late-night social activities,...

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Infographic : The Chinese digital music industry

Infographic : The Chinese digital music industry

by Léa Martinez | Mar 18, 2022 | 0 Comments

The Chinese digital music industry is one of the largest and fastest growing in the world. However, it has had its shares of controversies and lived...

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WeChat : An introduction for Western Players

WeChat : An introduction for Western Players

by Tom Cannet | Apr 23, 2021 | 0 Comments

Although WeChat is tremendously used in China, it is not very well known in Europe. This is the reason why I decided to talk to you about it. You...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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