by Léa Martinez | Jun 30, 2022 | A.I, China, Marketing, Réseaux sociaux
Trustworthy opinion leaders, who never get into scandals, never complain, have no limitations and are always up for the job. This is the promesse carried by the new generation of virtual influencers in China. But who are those virtual influencers, loved by...
by Léa Martinez | Mar 18, 2022 | China, Culture, Digital Business, entertainment, Life in China, Lifestyle, Music, platforms
The Chinese digital music industry is one of the largest and fastest growing in the world. However, it has had its shares of controversies and lived through major piracy outbreaks. So how did the industry manage to come back stronger and more innovative than ever ?...
by Léa Martinez | Feb 22, 2022 | China, Chinese, comportement, Culture, Empowerment, Marketing, Traditions in China Countryside
In one of the most digitized country in the world, tradition still prevails. And in China, less and less couple are getting married. In 2020, there was a 12% drop from 2019 in weddings, a rate which has fallen every year since 2013. This is due to a staggering gender...
by Léa Martinez | Jan 6, 2022 | entertainment, Lifestyle, Marketing, Music
Tech and digital innovations that are revolutionizing the music industry The music industry might be one of the fastest changing industry on a digital level. This has an effect not only one the way we produce and distribute music, but also the way we consume it....
by Léa Martinez | Nov 21, 2021 | Apps, Business, Digital Business, platforms, politic, TikTok
The dark side of TikTok’s data privacy The app Tiktok has gained tremendous popularity over the past three years. Wether it is with users looking for entertainment or for businesses for which the app represents an amazing growth opportunity. However, the app is...
