L'Écosystème digital ChinoisLe secteur digital chinois est un écosystème unique de plateformes en ligne. Il n'est comparable à aucun autre dans le...
Les applications les plus utilisées en Chine en 2022
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L’efficacité du Marketing d’Influence
Le Boom du marketing d'influence Depuis quelques années, les marques délaissent les campagnes publicitaires traditionnelles et semblent de plus en...
Live shopping : le futur du e-commerce ?
Le live shopping est la dernière tendance commerce en vogue. Considéré comme la nouvelle génération de télé-shopping, le live shopping fait fureur...
WeChat : An introduction for Western Players
Although WeChat is tremendously used in China, it is not very well known in Europe. This is the reason why I decided to talk to you about it. You...
Italy blocks access to the TikTok application for anyone who cannot confirm their age!
Italy took this decision just after the announcement of the death of a 10-year-old girl, asphyxiated while participating in the "scarf game" on the...
The revolution of e-commerce livestreaming in China in 2020.
Livestreaming is getting more and more popular recently. Creators and brands search for new ways to communicate with their community. In China,...