Le Boom du marketing d'influence Depuis quelques années, les marques délaissent les campagnes publicitaires traditionnelles et semblent de plus en...
L’efficacité du Marketing d’Influence
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Live shopping : le futur du e-commerce ?
Le live shopping est la dernière tendance commerce en vogue. Considéré comme la nouvelle génération de télé-shopping, le live shopping fait fureur...
WeChat : An introduction for Western Players
Although WeChat is tremendously used in China, it is not very well known in Europe. This is the reason why I decided to talk to you about it. You...
Italy blocks access to the TikTok application for anyone who cannot confirm their age!
Italy took this decision just after the announcement of the death of a 10-year-old girl, asphyxiated while participating in the "scarf game" on the...
The revolution of e-commerce livestreaming in China in 2020.
Livestreaming is getting more and more popular recently. Creators and brands search for new ways to communicate with their community. In China,...
Wrapped, 10 things to learn from Spotify’s campaign
Customer Experience. If you attended marketing classes or conferences within the past two years, the odds are that you heard of it… A lot. As...