by Charlotte Arviset | May 3, 2023 | China, Marketing, Sport
A Closer Look at the Challenges and Opportunities in China’s Sports Marketing Landscape Introduction Indeed, the rapid growth of sports marketing in China has been highlighted in a recent article, which delves into the cultural and historical aspects of the...
by Charlotte Arviset | Mar 24, 2023 | Business, Start-up, Strategy
“The 25th hour: Supercharging Productivity”: our time is precious. Let’s stop wasting it! The book : The 25th hour: Supercharging Productivity For this blog post, I decided to do a summary of the book “The 25th hour: Supercharging...
by Charlotte Arviset | Feb 11, 2023 | Marketing, Mobile, Réseaux sociaux
What are the factors that influence customers’ purchasing decisions?Do Digital Marketing influence customers’ purchases? Customer purchase decision Customer purchase decision is important as it is “the thought process that leads a consumer from identifying a need,...
by Charlotte Arviset | Jan 3, 2023 | Marketing, Music, platforms
Spotify is an audio streaming platform founded in 2006 by Daniel Ek and Martin Lorentzon. In a short period, Spotify has become the most favorite streamer in the world. Indeed, with its personalized playlists and music recommendations, they make the most to create the...
by Charlotte Arviset | Nov 24, 2022 | News, Space industry
Yesterday, after 13 years, the ESA (European Space Agency) announced the new generation of astronauts. From more than 22 500 applicants, the ESA has chosen 17 new astronauts for this new 2022 class of astronauts. Among them are five career astronauts, eleven members...
