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Everyone Is Using AI. But Is Anyone Measuring It Right?

Everyone Is Using AI. But Is Anyone Measuring It Right?

by Julian GERARD | Apr 15, 2026 | 0 Comments

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How Digital Is Transforming Jewelry Buying in China

How Digital Is Transforming Jewelry Buying in China

by Emma Coulombel | Apr 10, 2026 | 0 Comments

China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery,...

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China’s Digital Healthcare: A Platform Economy Perspective

China’s Digital Healthcare: A Platform Economy Perspective

by Zoe Villanueva | Feb 15, 2026 | 0 Comments

China’s healthcare system has changed deeply over the past two decades. Long characterised by overcrowded hospitals, unequal access, and rising...

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Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies

Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies

by Inès NAJIBE | Jan 5, 2026 | 0 Comments

How Influencer Marketing Is Redefining E-Commerce? In the era of digital commerce, the power of influence has become the single most important axis...

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Checkered Flag Carnival 2025 : Where Formula 1 Meets the Heart of Shanghai

Checkered Flag Carnival 2025 : Where Formula 1 Meets the Heart of Shanghai

by Thibault Brown | Apr 22, 2025 | 0 Comments

In recent years, China became a key player in the motorsports scene. With its young, digitally connected population and growing appetite for...

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Building Trust in Chinese E-commerce: Key Insights

Building Trust in Chinese E-commerce: Key Insights

by flora.bonjean | Apr 8, 2024 | 0 Comments

Let's talk about trust in Chinese E-commerce. In the realm of digital commerce, trust is not just a value; it is the cornerstone of consumer...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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