by Thibault Brown | Apr 22, 2025 | China, Chinese E-Commerce Plateforms, entertainment, Events, Marketing, Sport
Formula 1 in China In recent years, China became a key player in the motorsports scene. With its young, digitally connected population and growing appetite for international events, the country represents a massive opportunity for Formula 1. The return of the Chinese...
by Thibault Brown | Mar 18, 2025 | Marketing
In an industry where legacy, emotion, and storytelling shape everything from packaging to pricing, the idea of introducing blockchain, NFTs, or DAOs might seem, at first, disconnected from the world of fine wine or aged spirits. And yet, as I explored throughout my...
by Thibault Brown | Feb 11, 2025 | Marketing
When it comes to innovation in the wine and spirits industry, few names carry as much weight as Pernod Ricard, and few insiders have been closer to the Web3 transformation within the group than Thibault Lecerf. Formerly the Web3 Lead and now GenAI Deployment Manager...
by Thibault Brown | Jan 7, 2025 | Marketing
The article “Digital Marketing: Influence or Consumer Manipulation?” raises a vital ethical question at the center of contemporary marketing strategy: at what point does persuasive communication cross the line into psychological coercion? While I appreciate the...
by Thibault Brown | Dec 3, 2024 | China, Marketing
In 2024, China firmly holds its position as the world’s largest automotive market. Not just in terms of scale but also innovation. With 21.47 million vehicles produced—a 2.4% increase compared to 2023—the country is shifting gears toward a more sustainable and...
