Book Review Today, digital technology impacts us all. It influences our daily actions, the way we think, the way we get information, and so...
Book review: Le Grand Livre du Marketing Digital
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China’s Sports Marketing Landscape
A Closer Look at the Challenges and Opportunities in China's Sports Marketing LandscapeIntroductionIndeed, the rapid growth of sports marketing in...
The dangers of Artificial Intelligence
Artificial intelligence is becoming more and more important these days and many sectors are affected. For example, marketing has evolved since the...
The Guo Chao
The Guo Chao PhenomenonFor a few years now, amplified by the Covid-19 crisis, we have been hearing more and more about the Guo chao. The Guochao is...
The Dark Side of TikTok
Flora Ribeiro has brilliantly presented the TikTok application in her article published on the DMB MBA Shanghai Blog on December 22, 2022, in which...
Booklet: Le Modèle Startup – Eric Ries
Eric Ries, the author of Lean Startup, has just introduced the "sequel" to this popular business model called the Startup Model. This book shifts...