Double 11, China's annual shopping extravaganza, has captivated the world with its massive online discounts and promotions. Held on November 11th,...
Double 12: The rising shopping festival – Reality or Ancient History?
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Book review: Le Grand Livre du Marketing Digital
Book Review Today, digital technology impacts us all. It influences our daily actions, the way we think, the way we get information, and so...
China’s Sports Marketing Landscape
A Closer Look at the Challenges and Opportunities in China's Sports Marketing LandscapeIntroductionIndeed, the rapid growth of sports marketing in...
The dangers of Artificial Intelligence
Artificial intelligence is becoming more and more important these days and many sectors are affected. For example, marketing has evolved since the...
The Guo Chao
The Guo Chao PhenomenonFor a few years now, amplified by the Covid-19 crisis, we have been hearing more and more about the Guo chao. The Guochao is...
The Transformative Power of Data Analysis in Humanitarian Interventions
In the realm of humanitarian aid, data analysis and research have become indispensable tools for making informed decisions that save lives and...