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How Digital Platforms Are Transforming Manga Creation in Japan

How Digital Platforms Are Transforming Manga Creation in Japan

by Inès NAJIBE | Apr 22, 2026 | 0 Comments

Introduction: A Structural Shift in Manga Creation Manga has long occupied a central place in Japanese cultural and economic life. Traditionally...

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Everyone Is Using AI. But Is Anyone Measuring It Right?

Everyone Is Using AI. But Is Anyone Measuring It Right?

by Julian GERARD | Apr 15, 2026 | 0 Comments

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How Digital Is Transforming Jewelry Buying in China

How Digital Is Transforming Jewelry Buying in China

by Emma Coulombel | Apr 10, 2026 | 0 Comments

China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery,...

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Cross-Border B2B Negotiation: A Practical Framework for Documented Commitments

Cross-Border B2B Negotiation: A Practical Framework for Documented Commitments

by Saveli Yakhnenko | Feb 18, 2026 | 0 Comments

B2B Negotiation • Cross-cultural Communication • Digital Go-to-Market A cross-border B2B negotiation can feel aligned in the meeting, yet fail...

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China’s Digital Healthcare: A Platform Economy Perspective

China’s Digital Healthcare: A Platform Economy Perspective

by Zoe Villanueva | Feb 15, 2026 | 0 Comments

China’s healthcare system has changed deeply over the past two decades. Long characterised by overcrowded hospitals, unequal access, and rising...

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Influencer Marketing Works

Influencer Marketing Works

by Matthias Da Cunha | Dec 27, 2025 | 0 Comments

Influencer Marketing Works — Until It Doesn’t: The Trust, Fraud, and Regulation Wake-Up Call Influencer marketing has undeniably transformed brand...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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