by Matthias Da Cunha | Dec 27, 2025 | AI, Business, comportement, Culture, Digital Business, Digital Innovation, Digital Marketing, Digital Platforms, Digital Transformation, platforms, Réseaux sociaux
Influencer Marketing Works — Until It Doesn’t: The Trust, Fraud, and Regulation Wake-Up Call Influencer marketing has undeniably transformed brand communication. In his 2022 article “L’efficacité du Marketing d’Influence,” Ilan Taïeb Lefebvre makes a strong case:...
by Matthias Da Cunha | Nov 22, 2025 | Chinese, Digital Business, Digital Transformation, eCommerce, Histoire Chine, Life in China, Marketing
Breakneck: China’s Quest to Engineer the Future – Book Review & Critical Analysis China’s technological ascent has become one of the defining forces shaping global innovation. In this Breakneck China’s Quest to Engineer the Future book review, we explore how Dan...
