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The importance of social media and digital marketing in China

The importance of social media and digital marketing in China

by Capucine Michaille | Mar 6, 2023 | 0 Comments

I chose this topic for my thesis. One of the components of my thesis deals with the reasons why companies use social media in China. One of the...

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How to develop your business thanks to Chinese tourists in 2023?

How to develop your business thanks to Chinese tourists in 2023?

by Arnaud Lafeil | Dec 6, 2022 | 0 Comments

We are expecting 33 million Chinese tourists in 2022 (Le Monde). Finally, they will come back with an aspiration of freedom and most certainly an...

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WeChat : An introduction for Western Players

WeChat : An introduction for Western Players

by Tom Cannet | Apr 23, 2021 | 0 Comments

Although WeChat is tremendously used in China, it is not very well known in Europe. This is the reason why I decided to talk to you about it. You...

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New digital currencies: innovations all around the world

New digital currencies: innovations all around the world

by Ambre Barette | Apr 9, 2021 | 0 Comments

With the acceleration of digital technology, humanity is moving towards an increasingly digital and dematerialised world. One of the key factors is...

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“Smile to pay” – Facial recognition payment in China

“Smile to pay” – Facial recognition payment in China

by annerousselot | Jan 26, 2021 | 0 Comments

Imagine going to the supermarket with no cash, no card, no wallet, no phone and still being able to pay. How ? By paying with your face. Fascinating...

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How To Use AliPay & WeChatPay Without Chinese Bank – Part #1

How To Use AliPay & WeChatPay Without Chinese Bank – Part #1

by alexandre.borges | Nov 23, 2019 | 15 Comments

Are you planning to travel to China for the first time ? If yes, you’ll better know that for "first-timer", paying your daily expenses in China...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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