A Closer Look at the Challenges and Opportunities in China's Sports Marketing LandscapeIntroductionIndeed, the rapid growth of sports marketing in...
China’s Sports Marketing Landscape
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The Guo Chao
The Guo Chao PhenomenonFor a few years now, amplified by the Covid-19 crisis, we have been hearing more and more about the Guo chao. The Guochao is...
The importance of social media and digital marketing in China
I chose this topic for my thesis. One of the components of my thesis deals with the reasons why companies use social media in China. One of the...
The use of citizens’ data
China's social credit system is a nationwide program officially launched in 2014 to improve the country's trust and social stability by...
Social commerce is the future of e-commerce
The economic and social fallout of the latest lockdowns and china's "zero covid" policy will weigh down the outlook for China’s e-commerce industry...
The ” 520 & 521 ” Days : the e-Valentine’s Day in China.
The 520 & 521 Days are important days in China but what do they represent ? Well, they simply represent love. Indeed, May 20th and 21st,...