Doing business in China can create strong opportunities for foreign companies, entrepreneurs and international students who want to understand the...
Expert Interview: Doing Business in China
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“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?
Why This Is Marketing Remains a Key Reference in Digital Marketing In the age of social media, influencers, and personalized advertising,...
Everyone Is Using AI. But Is Anyone Measuring It Right?
How Digital Is Transforming Jewelry Buying in China
China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery,...
Event Recap: Inside the PS5 Pop-Up at Hongkou Plaza – A Masterclass in Experiential Retail
Last month, the central atrium of Hongkou Plaza in Shanghai was transformed. What was once a routine shopping thoroughfare became a vibrant gaming...
Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies
How Influencer Marketing Is Redefining E-Commerce? In the era of digital commerce, the power of influence has become the single most important axis...