Event Recap: Inside the PS5 Pop-Up at Hongkou Plaza – A Masterclass in Experiential Retail

Event Recap: Inside the PS5 Pop-Up at Hongkou Plaza – A Masterclass in Experiential Retail

by | Mar 8, 2026 | China, Chinese Market, Events, Gaming, Life in China, Marketing, MBADMB, New Retail, Retail, Shanghai, UX

Last month, the central atrium of Hongkou Plaza in Shanghai was transformed. What was once a routine shopping thoroughfare became a vibrant gaming arena. For a few days, the mall hosted a unique experiential marketing activation featuring two digital giants: Sony’s...
Review: Healthcare Reform in China – From Violence to Digital Healthcare: understanding China’s digital health transformation

Review: Healthcare Reform in China – From Violence to Digital Healthcare: understanding China’s digital health transformation

by | Nov 23, 2025 | A.I, Applications, Apps, China, Digital Transformation, Health, Marketing, MBADMB, Medecine, Mobile, Services

Digital transformation is reshaping industries worldwide, and China’s healthcare sector is one of the most striking examples of this shift. In Healthcare Reform in China: From Violence to Digital Healthcare, economist Carine Milcent explores the structural reforms,...