China’s jewelry market is changing fast, and digital channels are now at the center of the buying journey. Mobile browsing, livestream discovery,...
How Digital Is Transforming Jewelry Buying in China
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Why Influencers Are the Future of E-Commerce: Livestream Shopping, Beauty & Case Studies
How Influencer Marketing Is Redefining E-Commerce? In the era of digital commerce, the power of influence has become the single most important axis...
Breakneck China’s Quest to Engineer the Future book review – Understanding China’s Digital Rise
Breakneck: China’s Quest to Engineer the Future – Book Review & Critical Analysis China’s technological ascent has become one of the defining...
Did Pinduoduo become an actual threat to China’s biggest e-commerce players ? Update on the Chinese platform
In a previous article, I explored Temu, the international e-commerce platform launched by PDD Holdings, the same parent company behind Pinduoduo. Both platforms are part of the PDD Holdings family, with Temu focusing on the global market and Pinduoduo operating on the Chinese e-commerce scene.
Discover Temu: A Rising Star in E-commerce
Since its launch in September 2022, the e-commerce platform Temu has seen one of the biggest growth in just two years with more than 700 million visits each month. Watch my video to find out more about Temu and discover more details in my article!
Exporting to China through cross-border E-commerce : Infographic
As a digital marketing student in Shanghai, I’m fascinated by the huge potential of China’s e-commerce market. With over a billion people and one of the fastest-growing digital economies, China offers amazing opportunities for brands looking to grow.