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Digital revolution – The 4-Hour Work Week – Tim Ferris

Digital revolution – The 4-Hour Work Week – Tim Ferris

by Arnaud Lafeil | Jan 15, 2023 | 0 Comments

Earn your financial freedom by working only 4 hours a week thanks to digital is that possible? This summer I discovered the book The 4-Hour Work...

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China’s Singles’ Day, an opportunity for brands?

China’s Singles’ Day, an opportunity for brands?

by Capucine Michaille | Dec 16, 2022 | 0 Comments

History and context of the Singles' DayOn November 11, the Chinese celebrate mass consumption. Indeed, "11.11" is the "China's Singles' Day". On...

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How to develop your business thanks to Chinese tourists in 2023?

How to develop your business thanks to Chinese tourists in 2023?

by Arnaud Lafeil | Dec 6, 2022 | 0 Comments

We are expecting 33 million Chinese tourists in 2022 (Le Monde). Finally, they will come back with an aspiration of freedom and most certainly an...

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Social commerce is the future of e-commerce

Social commerce is the future of e-commerce

by Charlotte Pellegrin | Nov 14, 2022 | 0 Comments

The economic and social fallout of the latest lockdowns and china's "zero covid" policy will weigh down the outlook for China’s e-commerce industry...

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Le comportement alimentaire face à l’émergence du e-commerce

Le comportement alimentaire face à l’émergence du e-commerce

by Louise Rochais | Apr 9, 2022 | 0 Comments

Depuis l’apparition d’internet dans notre société, des chercheurs et praticiens tentent d’analyser son impact sur le comportement du consommateur....

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Interview – The Brand Collector

Interview – The Brand Collector

by Louise Rochais | Feb 28, 2022 | 0 Comments

Les interviewés sont Antoine Derbois et Hippolyte Noton, les 2 cofondateurs de The Brand Collector. The Brand Collector est la première marketplace...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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