NASA Publication Réseaux sociaux Space industry

Finally Artemis 1 is in the space

 Finally Artemis 1 is in the space

The launch will be done soon… Finally? After multiple delays due to technical problems on the launch pad, this Wednesday, November 16 at 7:04 AM UTC+1 the SLS (space launch system), the super rocket NASA will propel the Orion capsule. Artemis 1 announces the return of man to the Moon 50 years after the stop of the Apollo program (1961 – 1972) which allowed to see 12 men walking on the Moon. At the time Saturn V was the super launcher that propelled men on a translunar injection to make them land on the Moon.


The objective of the Artemis missions is to bring man back to the Moon permanently and to install a permanent lunar base. Artemis 1 will test the SLS and the Orion capsule by performing liftoff, entry into Earth orbit, trans-lunar injection, entry into lunar orbit and return to Earth.


A few details about the SLS (Space Launch System)

The mission will last 25 days with a return scheduled for December 11. But before going into the details of the mission, a small reminder of the functioning of the SLS is necessary. On the image of the rocket you can see the opposite, we can distinguish different notable parts. The first and the most obvious one is the orange central part called “the core stage”. It is composed of the liquid hydrogen tank and above it is the liquid oxygen tank.

On both sides of the core stage, we can find solid rocket boosters. The SLS has two solid rocket boosters that burn approximately six tons of solid propellant each second to help lift the enormous rocket off the launch pad and send it soaring to space. Their job is finished in two minutes.

Above the orange core stage, we can find the Orion multiple-purpose crew vehicle. It is composed Crew module, service module, and the RL 10 engine which will propel the whole on a trans-lunar injection.
Finally, the element at the top is the launch abort system which is used to save the crew module in case of the explosion of the rocket at takeoff or during the phase of launch until the earth’s orbit.

And you will say to me, why do you speak to us about the launch of the Artemis 1 rocket in a blog with digital vocation? Simply because for several years rocket launches are more and more covered in the traditional media but especially on social networks. We can see it on Twitter with a meteoric increase in the tweets posted by the different actors of the space.

But also on twitch and youtube where Nasa and Space X for example have their channels to broadcast live the launches with journalists and commentators. A whole program is built around each launch and is followed by thousands of people. We can also see on youtube the development of several channels specialized in space with Stardust and Hugo Lisoir for example. Each channel deals with space news or space history to democratize the field of space for the general public.

China General News platforms politic Publication

Le gouvernement chinois annonce une nouvelle campagne de contrôle d’Internet

chine internet contrôle CNSA contenu illégal réseaux sociaux

Crédit image : Duc Dao –

Le gouvernement chinois annonce une nouvelle campagne de contrôle d’Internet.

Pékin a publié ce mercredi 9 janvier de nouvelles directives quant aux contenus publiés sur Internet. Les chiffres de lutte contre les publications illégales de l’année précédente ont également été annoncés. 

La population chinoise est hyperconnectée ; en dix ans celle-ci a doublé entre 2008 et 2018 passant de 253 à 800 millions. Le challenge est donc de taille pour les autorités et leur considération de droit de regard sur ce qui constitue l’environnement web spécifique chinois. Pour ce faire, le gouvernement a délégué à une association la charge de veiller, le CSNA. Ce comité d’entreprises du secteur a pour mission de contrer « les pensées néfastes, les invasions culturelles, la répression des activités de publication et diffusion illégales, la sauvegarde des droits et intérêts culturels des mineurs et la purification de l’environnement social et culturel ».

Depuis l’arrivée au pouvoir de Xi Jinping, les autorités chinoises appliquent un contrôle de plus en plus strict sur la toile et notamment sur les réseaux sociaux. L’année passée, environ 16 millions de publications illégales ont été collectées dans tout le pays. 6,18 millions d’informations considérées nuisibles ont été éliminées, 26 000 sites Web ont été fermés et 12 000 affaires ont fait l’objet d’une enquête. D’un point de vue individuel, 9 000 comptes WeChat et Weibo ont été clôt pour création de “chaos” dans l’écosystème.

Les six prochains mois sont l’occasion d’une campagne contre 12 sortes de contenus listés, sur tous types de plateformes. Considérés comme négatifs et/ou heurtants : la violence sanglante, les jeux d’argent, les escroqueries, les rumeurs, les croyances superstitieuses mais aussi les titres sensationnels ou les contenus dit vulgaires. Baidu et Sohu ont été convoqués pour diffusion de sujets obscènes dans leurs fils d’actualités et sommés de les supprimer.

Par ailleurs, les internautes chinois sont incités à signaler les contenus suspicieux à un centre national de dénonciation. Les récompenses pouvant aller jusqu’à 600 000 yuans.

Sources :
China Digital Business Life in China Publication Uncategorized

DMB Shanghai Breaking News

‘The sky is high, and the emperor is far away’ Chinese proverb

We are almost at the end of November, cold and grey weather has arrived, which embraces Shanghai in a winter atmosphere. At the same time, the DMB students are having many projects to work on, to be sure that our brains don’t freeze! Here we go for a short overview:

‘How to address Chinese Consumers traveling overseas’

We declined that problematic for luxury brands, such as Panerai, Eve Lom, or Ralph Lauren. We made our research on understanding the Chinese Consumers behavior when traveling, their profiles and respective habits & values.

Every team worked on digitizing the customers journey. For example, by implementing QR codes in stores, by promoting adapted content in different channels such as WeChat (800 millions of Chinese users). We discovered so many possibilities, from Beacons to Chatbots, to empower traditional activities with technologies.

In a nutshell: We talked about VR experience for jewelry, holograms for watches, WeChat for CRM, and the importance of KOL in the Chinese market. Ralph Lauren team focused on the Japanese destination. How a WeChat brand account would look likeHow your Brand account would look like on WeChat Holograms can provide a great test&try experience
Business Development in China

We are in Shanghai creating the bridge between the Occidental and Chinese Digital world. Therefore, we need to understand Chinese world.

1- We started our writing lessons and speaking Chinese. In order to deeply understand the Chinese culture.

2- Classes about dealing with ‘Capitalism with Chinese Characteristics’. To understand how concretely business is running here, taught by: Sir Zhao Wei.

In a nutshell:

1978 Deng XIAOPING, starts the Chinese Economic Reform, from a planned economy to market economy. The beginning of a long and irregular progression.
Chinese culture is collective. Group orientated compared to western culture, far more individual what impacts all social codes and rules.

Yes, we are almost billingualThe table bellow shows how different the Western and Chinese culture can be different. Fat pigs get eaten vs fat pigs get promotion. Differences between Western and Chinese deal-making & disputing culturesJunior Consulting Project

All along our semester, we have a consulting survey to do, concerning a digital professional project. We are several teams, working for Axa, Somfy, HUB institute, Fred&Farid and Equancy.

All the projects are digital oriented and concern actual trends. The Axa team is working on understanding the Chinese millennials and their new ways of consuming.
For Somfy it’s about developing the e-commerce strategy of a smart home product in China. Hub Institute team will manage the organization of the stand at the CES Asia convention in June.

Last big News: We are #WSC

We are Wu Song Clan! Each class of the MBA DMB had to choose a representative name. So why Wu Song Clan? In reference to our campus location in Shanghai “Wu Song Road” and the famous “Wu Tang Clan” group. Just Wu Song Clan it! What happened while we were drinking working on these projects:

Alibaba did a 17,8 billion sales in 24h. WeChat announces the launch of MiniApps, empowering their platform and disrupting the AppStore. Ctrip bought Skyscanner and goes international. Click edit button to change this text. Click edit button to change this text.