by Etienne Serres | Mar 22, 2017 | Apps, BAT, China, Digital Business, Mobile
A new discovery to the WeChat wallet is the innovative concept of social gifting, implemented by coffee industry leaders, Starbucks.Now people can chat, pay, order a taxi and offer a drink on a single application, WeChat. Where as in the US, consumers use four...
by Etienne Serres | Jan 25, 2017 | BAT, China, eCommerce, FrenchTech, GAFABAT, MBADMB, platforms
La French Tech Shanghai invited Thibault Villet, co-founder of a famous Chinese e-commerce platform, to share his experience on Chinese e-commerce and how he experienced 11/11 (single’s day). Mei.com MEI.com is a Chinese platform doing flash sales for luxury and...
by Etienne Serres | Nov 28, 2016 | China, Digital Business, Life in China, Publication, Uncategorized
’The sky is high, and the emperor is far away’ Chinese proverb We are almost at the end of November, cold and grey weather has arrived, which embraces Shanghai in a winter atmosphere. At the same time, the DMB students are having many projects to work on, to be...
by Etienne Serres | Nov 9, 2016 | BAT, Digital Business, eCommerce, GAFABAT, Mobile
Recently astonished by a digital action I’ve taken last week, I decided to share it with you dear visitor. As a matter of facts it really changed my everyday life here in China. Imagine a freshly arrived International student in Shanghai. Defined in his country of...
