digital art Digital Business Fashion Luxury Marketing Strategy UX Virtual Reality

Gucci, the luxury pioneer in the Metaverse

Gucci, the luxury pioneer in the Metaverse

The Italian luxury house has chosen to invest in the new territories of luxury that are the Metaverse and NFTs. Indeed, the Group is undertaking numerous initiatives in Web 3, as illustrated by its collaborations with SuperPlastic, its private parties for its NFT holders, its creation of academies dedicated to gaming or its creations with digital artisans.

On the other hand, the Kering Group house has presented several NFT collections, sometimes made with artists, to feed its new Web3 exhibition space. In June 2021, Gucci presented its first NFT collection to celebrate its 100th anniversary. This collection was titled The Next 100 Years of Gucci and was made in collaboration with SuperRare Gallery which specializes in crypto art.

Afterwards, Gucci came up with a new NFT collection including GIFs, in collaboration with 11 artists such as Tyler Spangler, in order to develop the brand’s image in the NFT world. You can access this collection by clicking on this link:

Finally, the Group has launched an experimental space for NFTs in The Sandbox, which is a Metaverse platform where users can create, buy or sell clothes as NFTs. The firm offers a virtual store with a collection of luxury clothing and accessories to dress up its users’ avatars. Gucci was inspired by Nike and Adidas who have already invested in this platform. Nevertheless, the Italian brand becomes the first fashion company to enter this universe.

Reading these initiatives taken by the firm, we realize that Gucci has clearly taken a strategic shift in terms of digital and choosing to invest in new platforms.

All of the above actions are designed to foster a sense of exclusivity within Gucci’s digital community. Indeed, it is common for the brand to propose new collections that are made available to its NFT community first. On the other hand, it allows the brand to better promote itself and its history. Finally, it allows the brand to revolutionize the experience it offers to its customers, as will be developed in this article. This phenomenon affects the majority of luxury players, not only Gucci.


Luxury Brands’ digitalization

Gucci’s example is not an isolated case. Indeed, the luxury sector has always sought to extend its points of contact, especially since Covid has accelerated the digitalization of its luxury brands. Luxury is therefore a sector that is constantly reinventing itself.

Today, the Metaverse and NFTs are at the heart of the strategy of the luxury industry. Indeed, many luxury houses such as Givenchy, Louis Vuitton or Dolce & Gabbana have chosen to launch themselves into these new Universes. The example of the French leather goods house Louis Vuitton is particularly striking. Last year, the Group launched a video game called Louis: The Game to celebrate the 200th anniversary of its founder, which included 30 NFTs created with digital artist Beeple. In addition, the luxury house is a partner of the famous video game League of Legends and has created skins in its image for the characters of the game. These examples show that Louis Vuitton, and more generally luxury brands, are seeking to establish themselves in the Metaverse and NFT universe, as this provides them with numerous advantages.


New ElDorados for brands  

These new Universes are therefore emerging in the Luxury sector and constitute new ElDorados for brands. They constitute a way for these brands to maintain and strengthen the link between them and their consumers.

On the other hand, these Universes are levers for engaging brand communities, creating new points of contact, rethinking the customer experience and reaching new audiences such as Generation Z.






Blockchain Cryptocurrency digital art Marketing

Les NFT en quelques chiffres

Les NFT qu’est-ce que c’est ?

On entend beaucoup parler du terme NFT ces derniers temps, mais qu’est-ce que sont les “non-fungible tokens” (NFT) ? Les NFT sont des objets numériques qui peuvent prendre différentes formes (Image, vidéo, musique etc). Ces objets numériques sont créés par des particuliers ou par des algorithmes et sont ensuite vendus en échange de cryptomonnaies telles que l’Ethereum ou le Solana et bien d’autres.

Le prix d’un NFT varie beaucoup car il est dépendant du cours de la cryptomonnaie et il existe tout un système de revente qui permet aux particuliers de s’échanger les NFT entre eux.

On peut voir le phénomène exploser ces derniers mois et les ventes s’envoler, certains NFT atteignant des prix supérieurs au million d’euros.

Si le sujet vous intéresse, j’ai créé une infographie qui se trouve sur Linkedin.

Pour cela il suffit de cliquer ici.

#mbadmb #TransfoNum #NFT #Cryptommonaie #Marketing

Art digital art Fashion Interview Marketing

Interview with Sarah Alahy: creativity and emotions

Meet Sarah Alahy, former student of MBADMB shanghai, who has a strong appetite for creation and who shares with us her keys to understanding the artistic universe in a business context.


Hello Sarah, can you introduce yourself in a few words?

My name is Sarah, I’m 24 years old and I currently work for Mesdemoiselles Paris. It’s an entry-level luxury ready-to-wear brand and I’m assistant to the art director at the moment. As for my background, at the very beginning I decided to do a degree in applied foreign languages, because for me it was important to be able to speak several languages. I always had an attraction for traveling and different cultures so I wanted to learn Chinese. Thanks to that, I managed to go to Taiwan in my 3rd year, so I stayed there for a year, which was great, and from there, with the courses I took in Taiwan, I decided to redirect myself towards communication and especially digital communication. I hesitated a lot with everything that is advertising and art direction, but in the end by doing digital communication, I was able to find all this creative universe that I always liked. That’s what led me to apply for a job at Mesdemoiselles Paris and more particularly in the art direction.


Can you tell me a little more about your role and Mesdemoiselles Paris?

My mission at Mesdemoiselles Paris is really to make sure that all the images we publish or create correspond to our brand image. We like to say that Mesdemoiselles Paris is a brand that has strong values like authenticity, everything that is artisanal, free spirit and traveler, so I have to make sure that all the images, visuals, photos or videos adhere to this atmosphere. We do a lot of video, so even if it’s just models that are on parade, we have to be able to touch the person who is going to watch them. My objective is to get emotions when we look at what I do.


What is the place of emotions in your daily life and through your artistic work?

I never think with my head, so I mostly use what my heart tells me. I am a hyper intuitive person, if I feel that there is something I want to do, I will do it no matter if I am given arguments against it. I really think and act with emotions, I feel strong emotions all the time, when I listen to a music it brings me a lot of emotion and a picture can bring me a lot of emotion too, I can cry while listening to something. Besides, I am hyper empathic, therefore what makes everything artistic helps me to project myself and to understand the other individualities. In short, I reconcile the two.


Do you think that in art direction it is important to control your emotions?

In artistic direction, I think it’s very important to be empathetic, to be able to feel emotions that are sometimes strong and not necessarily ours. It’s very important to be able to put yourself in someone else’s shoes, and at the same time you have to succeed in a difficult exercise, to be able to suppress your own emotions sometimes in order to give the best of yourself in your work.


How did you get this creative spirit? Is it innate or did you develop it?

I would say a bit of both, I have always been attracted to everything artistic in a very broad sense: painting, music, sculpture etc. In fact I like a lot of aesthetics and then I learned to cultivate it. One of the most important moments in my creative development was when a teacher told me that you are not born creative but you become creative. You become a better creative by being inspired by everyday life, culture and life in general, because you have a lot of references that you can use and reuse in your life and experiences.


What are the different stages you can identify in your creative process?

I would say that when I have to create something, I always have to know why I’m doing it and for whom, so that I can have this empathy process and say to myself “OK, so the person is going to see this, why?” After that there is everything that I call hard creation, that is to say everything that is going to be scripted, for example a video or a shoot, I have to understand the direction of the designer, why she made her universe and what led her to make this collection. Then I mix everything together and try to get something nice and harmonious out of it.


Can you introduce me to Mademoiselle Paris and its activities? 

Mesdemoiselles Paris is a luxury ready-to-wear brand founded in 2006, so it’s been growing for over 15 years. We have several boutiques, and although we remain a small brand with a lot of potential, we are always trying to do more. We are a small brand well established, with stores in the most beautiful areas of Paris, we are exporting in several countries and we have retailers around the world. It’s a really bohemian chic brand that advocates the values of craftsmanship, of the free woman and at the same time powerful. Finally, we like to say that our collections have a different story, but that we still follow a common thread. We like to say that our collections always come from the 4 corners of the world, whether in the aesthetics or in the production with, for example, alpaca wool from Peru or embroidery made in Italy. Also in the aesthetics with prints from Ghana, colors that recall the ochre quarries in Mexico etc.. The watchword is truly the world told in clothes.


What are your plans for the future? 

I have in mind to travel a lot to gather a lot of culture, both popular and general to make me a better creative. I can see myself working in the different corners of the world no matter where to create worlds and aesthetics that correspond to me.

Culture digital art Interview

Interview de Lou Ledrut – Fondatrice de Librairie jeunes pousses

Aujourd’hui je vous propose l’interview de Lou, alumni MBA Digital Marketing & Business et dont j’ai trouvé le projet “Librairie Jeunes Pousses” très intéressant.


Bonjour, présente-toi quelques lignes

Hello !
Du coup, je m’appelle Lou, j’ai 24 ans et je suis un peu multi casquette. Actuellement, je suis éditrice et relectrice freelance, mais j’ai également fondé la librairie Jeunes Pousses. Passionnée par la littérature et le monde de l’édition de façon plus générale, j’ai toujours voulu intégrer ce secteur et… aujourd’hui, je pense pouvoir dire que c’est le cas ! Pour compléter ce profil un peu « littéraire », je peux ajouter que je suis autrice d’un premier roman, j’ai été membre d’un jury littéraire, j’ai fait partie de 3 comités de lecture et je tiens aussi un blog littéraire.


Quel est ton parcours scolaire ?

J’ai obtenu un BAC ES option sciences politiques et sociales en 2014, ensuite je me suis dirigée vers une Licence d’Information et de communication dans l’optique de devenir un jour journaliste. Au final, j’ai tellement aimé que j’ai continué et je suis entrée à l’EFAP dans l’optique de faire le MBA Digital Marketing & Business. Et maintenant, je suis diplômée ! (Enfin en théorie… parce que la pandémie a un peu bouleversé le programme et donc la remise des diplômes.)


Pourquoi le MBA DMB ?

Initialement, je voulais devenir Social Media Manager ou rédactrice web. Alors ça me semblait être la voie logique ! J’ai candidaté pour plusieurs masters et finalement, j’ai choisi d’intégrer à l’EFAP pour ce MBA (même si j’avais été acceptée ailleurs aussi).

Aussi, j’avais vraiment envie de faire une année en alternance, d’apprendre sur le tas et le MBA DMB le proposait, donc c’était parfait !


Tu as lancé ton projet « Libraire Jeunes Pousse » récemment, comment t’es venue l’idée ?


La librairie est un projet qui existe officiellement depuis 2020, mais j’y réfléchissais depuis 2019. En fait, grâce à mon blog littéraire, j’ai eu l’occasion de rencontrer et de lire beaucoup d’auteurs auto-édités. Le constat était frappant : il y avait beaucoup de livres géniaux !
Alors quand j’ai dû réaliser la thèse professionnelle de master du MBA DMB, j’ai décidé de parler de l’auto-édition. J’ai donc fait plusieurs études, échangés avec de nombreux auteurs et j’en ai tiré la conclusion que la plus grande difficulté d’un auteur était de faire sa promotion et d’être vendu en librairie.

Partant du constat qu’il existe de très bons livres en auto-édition, mais aussi des très mauvais, je me suis dit qu’il fallait faire une plateforme pour répertorier tous les livres qui le méritent et qui ont vraiment été travaillés. Du coup, cela m’a travaillé toute l’année en 2019, j’avais envie d’aider tous ces auteurs et j’ai voulu proposer un annuaire des auteurs indépendants, mais ça a déjà été fait.

En plus, il y avait la question des liens d’achat et beaucoup d’auteurs auto-édités ne sont présents que sur Amazon. Et il y a beaucoup de personnes qui ne veulent pas soutenir cette entreprise, alors après avoir échangé longuement et m’être questionné pendant des mois… j’ai décidé de lancer une librairie en ligne spécialisée dans l’auto-édition.


Concrètement, peux-tu nous décrire un peu plus ce que c’est ?


Il s’agit d’une librairie en ligne et indépendante proposant que des livres qui ont été auto-édités. C’est-à-dire des livres qui ont été publiés sans passer par une maison d’édition. Tous les livres disponibles à la vente ont été étudiés pour certifier leur qualité. Nous nous basons sur des critères objectifs et annoncés pour accepter ou refuser un livre.

En plus de vendre les romans, je voulais vraiment accompagner les auteurs. Nous échangeons beaucoup et j’ai envie de donner le meilleur de moi-même pour eux. J’essaie de leur proposer des choses différentes, par exemple avec les boxs littéraires. Cela permet de vendre leurs livres d’une nouvelle façon. Et c’est d’ailleurs pour ça que j’ai lancé une campagne Ulule pour leur permettre de se rendre à des salons littéraires et de créer des librairies éphémères dans des villes francophones.

L’idée est de faire connaître l’auto-édition et de prouver qu’elle a sa place dans le paysage de la littérature francophone.


J’imagine que le digital est maintenant un levier important et notamment dans le milieu littéraire. Qu’en penses-tu ?


Effectivement, déjà les ebooks et les liseuses ont vraiment changé la donne. Les gens lisent différemment, pas sur les mêmes supports… Bien sûr, le livre papier est toujours présent, mais maintenant de plus en plus de personnes choisissent de lire en numérique aussi.

En fait, comme dans tous les secteurs, il faut évidemment se mettre au numérique. Déjà, il est nécessaire une stratégie sur les réseaux sociaux, avoir un site internet… cela paraît évident, mais ça ne l’est pas encore avec tout le monde. En effet, typiquement, beaucoup d’auteurs indépendants ne savent pas comment s’y prendre avec leur communication surtout sur les réseaux sociaux. Mais comme partout, il y a des influenceurs spécialisés dans ce domaine. Typiquement, il existe des collaborations entre une maison d’édition ou un auteur et un chroniqueur/blogueur sous forme de service presse. C’est-à-dire que la maison d’édition envoie un exemplaire, souvent numérique, à un blogueur pour qu’il en fasse une critique. Cela peu être un blogueur, comme un Youtubeur, un instagrammeur, etc.

Mais il y a encore énormément de faux pas. Une nouvelle maison d’édition qui se lance sans site interne n’inspire pas confiance. Quelque part, une bonne présence sur les réseaux sociaux rassure et donne envie de suivre un projet.

Aussi, les réseaux sociaux sont une manière pour les lecteurs de s’exprimer. On le voit lors de tous les scandales sur de mauvaises communications de la part d’une maison d’édition ou des problèmes de traduction… Il y a beaucoup de « concepts » qui sont nés grâce aux réseaux sociaux comme le ownvoice ou les sensitives readers.

Il y a aussi beaucoup de podcasts, d’émissions littéraires notamment sur Twitch, des campagnes de financement participatif, des lives sur Youtube… bref, le monde du livre a bien investi internet. 😊


Cela a-t-il été difficile de te lancer au début ?


Sur le plan administratif, non. J’étais tellement stressée à l’idée de me tromper que je me suis entourée de professionnels pour palier les compétences que je n’avais pas. Mais sur le plan personnel, clairement ! Déjà, j’ai du mal à me faire confiance, en croire en ce que je peux faire, donc j’avais vraiment peur de me louper… Surtout que je ne suis pas seule dans cette aventure, j’embarque des auteurs avec moi et j’avais vraiment peur de les décevoir.

Alors je pense que le plus difficile était de me dire : vas-y, lance-toi.

Mais une fois que ça a été fait, j’ai eu un retour immense de la part des auto-édités. J’avais la chance d’avoir ma « réputation » dans le milieu et ça m’a beaucoup aidé. J’ai convaincu les premiers auteurs rapidement, puis les premiers acheteurs… Et même si ce n’est pas encore gagné, remporter les deux prix lors de la finale du Pitch Pitch d’Ulule prouve bien que j’ai le soutien d’une merveilleuse communauté.


As-tu un ou des conseils pour un(e) futur(e) jeune auto-entrepreneur/neuse ?

Si je devais donner 5 conseils, je dirais :

  1. Bien s’entourer : c’est vraiment important de trouver des personnes fiables et de confiance pour avoir un retour sur son projet. C’est vraiment difficile d’avoir du recul sur ce qu’on fait.
  2. Prendre son temps : c’est vraiment tentant de foncer tête baissée, de voir directement s’il y a un intérêt… mais en prenant le temps de voir où l’on va, on ira plus loin. C’est du temps qu’on va économiser et des galères qu’on va éviter.
  3. Ne pas se reposer sur ses acquis : quand on entreprend, on apprend forcément. Il y a des choses qu’on sait déjà, mais il faut toujours aller plus loin pour mieux appréhender la suite et les potentiels problèmes qui peuvent survenir. Ce n’est pas parce que quelque chose marche maintenant qu’il marchera toujours. Il faut vraiment en avoir conscience.
  4. Croire en soi : c’est peut-être le plus difficile. En même temps, c’est un saut dans l’inconnu… Mais si on pense qu’un projet mérite d’être réalisé, parfois il faut vraiment prendre conscience qu’on est la personne qui peut y arriver.
  5. Se lancer : c’est dur, ça fait peur. Mais au final, à quoi ça sert de tout préparer pour ne jamais sauter le pas en attendant… quelque chose qui ne viendra peut-être jamais. Finalement, on est jamais totalement prêt, mais il faut quand même y aller.

Un dernier mot ?

Merci Manon pour cette interview ! Je vais juste terminer en disant qu’il y a des clichés dans beaucoup de secteurs, sur l’auto-édition aussi et on peut vraiment tomber sur de belles pépites. Donc laissez une chance aux auteurs de la librairie Jeunes Pousses et si vous avez envie de soutenir des auteurs qui le méritent, n’hésitez pas à participer à notre campagne Ulule ! Elle se termine le 10 avril. 😊

Librairie :
Ulule :



Merci également Lou pour le temps consacré à cette interview! N’hésitez pas à la soutenir ! Vous pouvez la retrouvez sur Linkedin .


Applications Apps Art Culture digital art MBADMB platforms TikTok

Tiktok: the platform for intergenerationality


We no longer present it, Tiktok is an integral part of the spectrum of the largest social networks. The concept is simple: the creation and sharing of very short videos (60 seconds maximum). Creativity is in the spotlight, art, singing, physical performances or comedy. But the biggest hit of the application are playbacks, accompanied by mini scenes each one brings their own touch and it works!

Tiktok only exists for four years now, yet it gathered 800 millions active users all over the world in 2020. Without counting the additional 150 millions represented by Chineses that uses Douyin. Douyin is the chinese and original version of the app.

Although 41% of its users are teenagers between the ages of 16 and 24 we can also see  more and more elderlies joining the fun. Indeed, powered by their grandchild, some account are great demonstration of love and teach us a lesson. Whatever your age, there is no limit to have fun and to share.

And if you don’t believe me here’s a sample of what young and older can do together. I hope you like to  laugh.


Are we giants or is Lil tiny…? #fyp #algorythm #oldisgold #foryoupage @ciarralietke_

♬ original sound – Ayo

And the craze is real. Some of these videos can count thousands of views and even sometimes million of followers.

Sources: data portal 2020 – Global index 2019 – Tiktok




Business Chinese Chinese E-Commerce Plateforms digital art Junior Consultant Project Start-up Success in China Tourism

Some tips after my first experience as a speaker during a conference !

My first experience as a speaker during a conference…

After a lot of oral presentations at EFAP, last week I had the opportunity to speak « for real » in front of a professional audience.

A huge thanks to my manager in the Junior Consulting Project: Adeline Follea (consultant in digital marketing), who propose to me to participate and trust me as a speaker for this conference about Oenotourism.

During the « Salon International de l’Agriculture » with three others experts of wine and spirits: @Vincent Cuillier (Owner of Champagne Cuillier), @Cécile Israel (Brand ambassador in China) and @Jean-Michel Bonnichon (Owner of Chateau La Renommée) we talked about the development of wine tourism by talking about key points such as digital marketing and Chinese consumers. (Obviously, it was not in Chinese but in French – I am still improving my Chinese thanks to Nolwenn’s article)

This event takes place on the scene of the digital farm: an association that aims to promote innovation and digital technology for efficient, sustainable and socially responsible agriculture.

This experience was really interesting for me. Even if I loooove to speak, and unfortunately I lost « felicitations » several times, on my high school reports for chatting…. To speak in public is always a difficult exercise.


So after this fascinating experience, I have 3 tips for your next public speaking :

« Becoming a great speaker is an art, not a science.»


1. Manage your stress

I know that is easier to say than to do. Even the most seasoned speakers can get nervous prior to presenting. Remember that you are there to provide them
 with valuable information and if the audience members leave with one or two new items, you have made it worth their while. At first, I had to present myself, which is for me the hardest part. After my little personal presentation, I noticed that with the stress I was speaking very fast. Which for the second speaking I tried to do my best to take my time and speak more slowly.


2. Memorize concepts, not content.

You may think that the best way to give a flawless speech is to memorize the content word-for-word.  But trying that can create a lot of problems for speakers especially if there is interaction. Moreover, if your mind goes blank at any point during the presentation, you will lose your place and potentially create an awkward silence. Or worse, start to panic.
Instead of memorizing the content, focus on the concepts. Do this by creating bullet points of the content, stories, data and key takeaways that you want to get across in each part of your presentation. Then, speak naturally about them. 


3. Chat up with the other members before the presentation.

Meeting with the people you are going to be speaking with before you give your speech has several benefits for me it allows you to know which speaker will be more comfortable with the questions asking by the moderator.



conference - table ronde - oenotourisme

Art China digital art eCommerce Life in China Marketing Shanghai Success in China Tourisme Travel Travelling

Shanghai Observed Interview


For my first article, I wanted to interview one of the most famous and funny accounts in Shanghai.

Maybe you know which one I’m talking about? As a western person, you must have heard about him. He posts authentic and funny photos about Shanghai residents. He takes unique pictures of Chinese daily life and sometimes it can be surprising!

I’m talking about @ShanghaiObserved, followed by 114K people on Instagram!
Alex is the owner of the account. A professional skateboarder from Long Island, New York. He arrived in Shanghai in January 2015 to teach skateboarding.

You’re asking yourself where is the link between skate and taking pictures, right?

He is as passionate about skateboarding than about photography.

I wanted to turn this interview in more “digital” way and focus on his Instagram account, his podcasts and his e-commerce website. Alex accepted my tons of questions, and he had the amusing idea to record a podcast while he was answering me. What a great idea ! Stay digital !

About ShanghaiObserved

Alex started his Instagram account in November 2017, because of the IPhone 7 launch. The pictures taken by this IPhone are just incredible.
He was also inspired by Ed Templenton, a big star in the skateboard industry from California who had this daily project photo. He thought it will be a great idea to take this concept to Shanghai.

Instagram and Success Story

He finds all the content on WeChat groups, which is available to use and repost.

He loves using Instagram for the feed and the gallery. But it’s very difficult to be on this platform because the publication rules change all the time. And with his content, he must be more careful. At the slightest mistake, his account can be deleted.

3 posts have become viral on internet :


1/ A video of a man who puts his airpods on the wrong way

  • Reached 2.5 million people
  • 18 thousand likes on Facebook

2/ A bunch of people giving the middle finger meditation western 

  • Reached 5.5 million people
  • 53 thousand likes
  • 40K share

Most successful post on Instagram 42 thousand share 19K likes

3/ A dude farting on KTV box, he added some music and got 10 thousand followers on Facebook alone

  • 92 thousand share
  • Reached 9.2 million people

Others social media

ShanghaiObserved has a big presence on Instagram. Alex has also other social media like Facebook, Youtube where he shares his podcasts and Twitter but he doesn’t like the user experience very much or to write tweets.

His advice is to stay 100% active on each platform that you are on. If you are not as he is on Twitter, it will damage your brand !


Alex launched his T-shirt brand because a big part of the ShanghaiObserved concept is the T-shirt that we see on the streets. People who are visiting Shanghai, can buy a t-shirt and bring it back home to share with their friends and their family. He takes inspirations on the ones he sees on the streets, recreates them and sells them. T-shirts are a simple way for the fans to support the brand. He built all the website by himself and figured out how to do e-commerce.


18 months ago, he started his first podcast “The Big King Podcast” with his friend. He loves this experience and the concept and wanted to start doing podcasts. For him, it’s like a simple conversation with your friend. It’s an opportunity for people to share their stories. It’s something he’s really enjoying and valuing for people too.

It took him 6 months to find a nice way to include his audience and interact with them. He thinks podcast gives to his audience emotions and inspire them to grow.


In the future, Alex will continue to post photos on his Instagram account. He wants to make videos of his interviews and post them on his Youtube channel.  Internet users will enjoy watching people having a conversation !

If you want to learn more about Alex and @ShanghaiObserved. Please click on the podcast to find more informations ! I hope you will enjoy it !

China Chinese Chinese E-Commerce Plateforms digital art Digital Business eCommerce Marketing

3 tips to become a shopping queen on Taobao

How to order online and get delivered via Taobao?

Freshly arrived the dilemma was how to survive without online shopping?
After a few tries on Western websites, we quickly realized that our credit cards would not heat up online this year. Actually the largest e-commerce sites we are used to do not deliver to Shanghai…
But then we discovered Taobao!

A mobile application that at first makes us want to delete it… Everything is in Mandarin and not so intuitive from my point of view…

But finally when we tried longer… Taobao is amazing… except for my bank account.

How to use it?

1- By using photo research

Take a screenshot of what you are looking for.

We will take the example of a coat rack. I look for one I liked on google.

Using the screenshot in Taobao, you can see in the research bar, a little camera, touch it and you will upload the picture

Taobao 2Taobao 3

After that, you will see all the similar products

Taobao 4

Let’s choose this one, as you can see most of the items on taboo are very cheap

Taobao 5

2- Doing screenshot and translate it on WeChat

Most of the time you need to read some of the information written for that, you can translate it on WeChat – If you don’t know yet how to do it please read this article: Survival guide in Chinese language.

Taobao 6

3- Be aware of the exact address of the delivery place (in Chinese)

I start using the app with a mistake on my mail post address, and of course, I did not receive my item.. but the customer service is awesome! thank you to WeChat translation I find the corner of « customer service » and the seller adds me on Wechat, we speak for a few minutes and refund me the totality of what I had paid.

Now you have all the keys to enjoy shopping on Taobao!

China digital art Digital Business Marketing platforms Success in China WeChat

The best online art platforms

What are the best online art platforms?


In my last article, I’ve covered why online art platforms are democratizing art. Today, I would like to complete this analysis of online art by sharing the platforms you need to know.

I tried to diversify their origins to have an overview of what’s going on around the world and decided to select only independent platforms. These online art platforms are not created by major auction houses like Christie’s or international art galleries like Gagosian. If you are or want to become an online art buyer, try these online art platforms.


  1. Artjeff: social media auctions (China)


    Artjeff app china auction              ArtJeff wechat art sales

    Source: 1. Artjeff App  – 2. Artjeff WeChat group discussion


    As I am currently living in China, I was particularly willing to discover more about the Chinese online art landscape. And I found Artjeff by a miracle (or maybe not). But I thought it was a very good example because they are selling on WeChat, the 5th leading social media platform in the world, as well as on their own App.

    Since it was founded by Hu Hu in 2014, Artjeff is making day and evening online art auctions directly on WeChat. The contemporary art pieces are seriously selected and not coming only from Chinese but also from Western and other Asian artists.

    It is simple, ArtJeff posts a picture of the artwork in their WeChat group and participants are bidding by adding the amount they are ready to pay directly on the discussion. At the end of the time according to online art sale, ArtJeff receives money from the online art buyer offering the best price.

    They promote their art auctions via their Official WeChat account and have recently launched an App where you can also bid during online art auction sessions as well as discovering some cool artists.



  2. Artsy: the $100.9M online art platform (US)



    artsy online art platform

    Source: Artsy website


    Artsy was founded by Carter Cleveland, an American computer science genius. This platform is not only selling art online but is also a place to discover everything you need to know about art, artists, current trends and much more. It’s an online resource featuring a huge number of artists from painting and design to performance art.

    The algorithms used on this website allow users to discover more artists that you’d love. For example, if you are looking for Picasso, they will propose you some artists related to this request.

    But what about online art sales?  Artsy offers visitors the possibility to buy artworks in different ways: instant purchase, making an offer, bidding and inquire prices. You can register to bid events and offer your price.

    Artsy is considered as one of the biggest online art platforms and has raised a total of $100.9M in funding over 8 rounds. They are supported by a group of investors like the ex-chairman of Google, art collectors, venture capitalists, art dealers… and other international art gallery founders.


  3. Arland: social art market (Denmark)


    artland selling art online

    This online art platform is “a digital social community for art collectors and art lovers that helps you to discover, buy and manage your art collection at a reasonable cost” said Mattis Curt, co-founder of Artland.

    Their mission is to lower the barriers for newcomers to enter the art world as well as connecting art galleries and collectors. Users can ask questions, share their thoughts and communicate on art related subjects.

    In term of business model, they are offering subscription services to allow art galleries to showcase their work. The plus is that they start to pay only when the first artwork is sold to online art buyers.

    Artists can showcase their work but can’t sell directly. They can get in touch with online art galleries and create their own network for potential partnerships.

    As Artsy and Artjeff, Artland is also a way to discover more about artists and the art industry to find inspiration and learn more about what you could potentially buy. It’s a common digital marketing tool in this industry.

  4. Magnus: Shazam for Art (Germany/US)


    magnus shazam for art

    Created by the German economist, entrepreneur and author Magnus Resch, this Shazam for Art App is a very convenient technology. It allows users to scan an artwork and discover all information about the artist, the museum or art gallery where you can find it, its price and some similar pieces of art.

    After taking a picture of a painting, for example, you just have to wait a few seconds or a few minutes and they answer your request. Information is coming from a crowd-sourced database of more than 8 million artworks located in art galleries from NY, London, Paris, and other big cities. In case your artwork is not in the database, an art specialist gives you an answer in the next 10 minutes.

    And good news! It’s free. Magnus Resch told The Art Newspaper “I want to make the art market more accessible. Asking for a price is very annoying, it’s like a beauty contest”.

    In 2018, Leonardo DiCaprio who is also an art collector joined Magnus as an investor and advisor. He said, “I am proud to partner with Magnus as the app continues to educate people everywhere about the art around them”.



China digital art FrenchTech Marketing MBADMB Shanghai Start-up Virtual Reality

Virtual Reality: International Spatial Station



I would like to tell you about my fabulous experience of stargazer in the International Spatial Station through virtual reality. No worries, it wasn’t in the “real life”! But for me, that was an incredible immersion! It was a kind of adventure also for my body; therefore I’m going to explain further.




As a first step, I have been fortunate to experiment virtual reality as part of my studies program, within the MBA DMB – Digital Marketing and Business at ESSCA Shanghai. For this experimentation I was fitted of a six dimensions free equipment, compounded of one visual headset, two hand consoles and three area sensors. That is the state-in-the-art technology in virtual reality world. Thank you to the CEO of SIM One, in addition our professor and mentor. Without him, nothing would have happened!



First and foremost, I began my virtual reality experience with a basic environment. I am in a house with a garden. Inside the house, I can walk in a room, I can take things on shelves, and I can make these things bigger or smaller and throw out them in the room. I can change pieces of furniture: living room, office desk, and bedroom … Then, in the garden I can see a breath-taking view on mountains and look at birds and butterflies into the sky. I was afraid of hitting myself into the walls but it’s absolutely impossible because virtual walls informed users through physical sensors when safe limits are reached. Very impressive first step!



Secondly, I continued my virtual reality adventure by doing a workshop of creativity. I decided to design a fairy dress. I was able to draw with my right hand and change configurations with my left hand through a toolbox. When you are designing stuff, you have to use the 3D dimensions to build things, as if you were carving a sculpture in the real world. Tools are so intuitive and friendly to use. I can stay in my virtual studio for hours and don’t even be aware of time spent. It’s very easy to express creativity and after that the only limit is my imagination!



Lastly but, however the most unbelievable, I have been in the International Spatial Station through a special virtual reality program. The spatial adventure began in a depressurized chamber where I have to hook my security cable for going out of the ISS. It’s a complicated exercise because the astronaut’s outfit disrupt the user’s field of view similarly the real conditions. At this moment I can open the capsule, I can see this awesome view on Earth and it seems really true. After that, I have to catch handles and trailer me to a viewpoint on the Blue Planet. Then, the ISS moved around my position. WOUAH! What I’m seeing is so huge, but I feel my body reacting strangely… my brain is being duped by virtual reality. For it, I’m in a stressful situation, in other words my body sweating, and I’m feeling sickness. That was the “funny” part!



In conclusion, this experience showed to me all available options that virtual reality can offered us. It’s more than a simple game. Soon we will be able to build programs, which give us close reality sensations. This technology is available for so many sectors: medical, military, tourism, engineering and retail to make training, formation, project pre-view, awareness. It’s just the beginning!