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Interview avec Sonia Szczerbinski : entre luxe, digital et Chine

Interview avec Sonia Szczerbinski : entre luxe, digital et Chine

by Manon Anger | Oct 23, 2021 | Business, China, Digital Business, Interview, Marketing, Success in China

Rencontrez Sonia Szczerbinski, fondatrice de l’agence The V Factory Paris Shanghai spécialiste du digital en Chine. Elle nous donne des informations importantes sur le marché chinois et nous indique comment communicants et marques doivent s’en servir. Je la remercie...
Fiche de lecture : Luxe & Digital de Eric Briones

Fiche de lecture : Luxe & Digital de Eric Briones

by Manon Anger | Jul 11, 2021 | Business, China, Digital Business, eCommerce, entertainment, Fashion, Luxury, Marketing, Outils 2.0, Retail, Services

Adepte du digital depuis quelques années, je me suis souvent posée la question de me tourner vers une carrière dans le luxe mais aussi dans le digital. En parcourant les ouvrages sur le sujet du digital dans ma librairie je suis tombée sur ce livre qui allie ces deux...
Little report of the “618” in China 2021

Little report of the “618” in China 2021

by Manon Anger | Jun 20, 2021 | Alibaba, China, Chinese E-Commerce Plateforms, COVID-19, Digital Business, eCommerce

On June 18, is celebrated the anniversary of the online famous shopping platform JD.com. Through the years, this date became more and more popular, being the second biggest festival after the 11.11. Many platforms such as Alibaba or Pingduoduo have followed the move...
Interview avec Sonia Szczerbinski : entre luxe, digital et Chine

What is the Chinese Valentine’s Day called 520 ?

by Manon Anger | May 20, 2021 | Beauty, China, eCommerce, Events, Luxury, Marketing

In China, there are 3 special days during the year to celebrate love. Let’s focus on the 520, what is it? Today is May 20 also known as the 520. This day is taking its origin from the pronunciation of I love you in Chinese. Indeed, I love you “我爱你 wǒ ài nǐ” is similar...
Why a brand needs to focus on KOLs ?

Why a brand needs to focus on KOLs ?

by Manon Anger | Apr 25, 2021 | China, Digital Business, Marketing

Key Leader Opinion or also called KOLs is one of the main elements in a marketing strategy in China. For any brands who wants to establish itself in China, they have to make sure to integrate KOLs in their plans. KOLs can be found on every Chinese social media, from...
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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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