by Manon Anger | Oct 23, 2021 | Business, China, Digital Business, Interview, Marketing, Success in China
Rencontrez Sonia Szczerbinski, fondatrice de l’agence The V Factory Paris Shanghai spécialiste du digital en Chine. Elle nous donne des informations importantes sur le marché chinois et nous indique comment communicants et marques doivent s’en servir. Je la remercie...
by Manon Anger | Jul 11, 2021 | Business, China, Digital Business, eCommerce, entertainment, Fashion, Luxury, Marketing, Outils 2.0, Retail, Services
Adepte du digital depuis quelques années, je me suis souvent posée la question de me tourner vers une carrière dans le luxe mais aussi dans le digital. En parcourant les ouvrages sur le sujet du digital dans ma librairie je suis tombée sur ce livre qui allie ces deux...
by Manon Anger | Jun 20, 2021 | Alibaba, China, Chinese E-Commerce Plateforms, COVID-19, Digital Business, eCommerce
On June 18, is celebrated the anniversary of the online famous shopping platform JD.com. Through the years, this date became more and more popular, being the second biggest festival after the 11.11. Many platforms such as Alibaba or Pingduoduo have followed the move...
by Manon Anger | May 20, 2021 | Beauty, China, eCommerce, Events, Luxury, Marketing
In China, there are 3 special days during the year to celebrate love. Let’s focus on the 520, what is it? Today is May 20 also known as the 520. This day is taking its origin from the pronunciation of I love you in Chinese. Indeed, I love you “我爱你 wǒ ài nǐ” is similar...
by Manon Anger | Apr 25, 2021 | China, Digital Business, Marketing
Key Leader Opinion or also called KOLs is one of the main elements in a marketing strategy in China. For any brands who wants to establish itself in China, they have to make sure to integrate KOLs in their plans. KOLs can be found on every Chinese social media, from...
