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“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

by Inès NAJIBE | May 26, 2026 | 0 Comments

Why This Is Marketing Remains a Key Reference in Digital Marketing In the age of social media, influencers, and personalized advertising,...

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“This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product?

How Digital Platforms Are Transforming Manga Creation in Japan

by Inès NAJIBE | Apr 22, 2026 | 0 Comments

Introduction: A Structural Shift in Manga Creation Manga has long occupied a central place in Japanese cultural and economic life. Traditionally...

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AI and Creativity: The real threat is not AI… but digital platforms

AI and Creativity: The real threat is not AI… but digital platforms

by Emna El Kamel | Nov 24, 2025 | 0 Comments

AI and creativity: The real threat is not AI, but the digital platformsRebound article responding to:“Generative AI: The end of creativity or the...

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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